Media and convergence management

Resource Information

The work Media and convergence management represents a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool. This resource is a combination of several types including: Work, Language Material, Books.

Label

Media and convergence management

Statement of responsibility

edited by Sandra Diehl, Matthias Karmasin

Contributor

• Diehl, Sandra
• Karmasin, Matthias

Subject

• Business communication
• Marketing
• Strategic planning

Language

eng

Summary

Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This book's main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management. This book gathers insights from renowned academic researchers and pursues a highly interdisciplinary approach. It will serve as a valuable reference guide for students, practitioners and researchers interested in media convergence processes

Index

no index present

Literary form

non fiction

Nature of contents

dictionaries