Promotional cultures : the rise and spread of advertising, public relations, marketing and branding, Aeron Davis
Resource Information
The instance Promotional cultures : the rise and spread of advertising, public relations, marketing and branding, Aeron Davis represents a material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.
The Resource
Promotional cultures : the rise and spread of advertising, public relations, marketing and branding, Aeron Davis
Resource Information
The instance Promotional cultures : the rise and spread of advertising, public relations, marketing and branding, Aeron Davis represents a material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.
- Label
- Promotional cultures : the rise and spread of advertising, public relations, marketing and branding, Aeron Davis
- Title remainder
- the rise and spread of advertising, public relations, marketing and branding
- Statement of responsibility
- Aeron Davis
- Bibliography note
- Includes bibliographical references (pages 203-236) and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- pt. I. Producers, consumers and texts -- Production : industry and its critics -- Audiences and consumers -- Texts : situating the text in promotional culture ---- pt. II. Commodities, media and celebrity -- Commodities : promotional influences on the creation of stuff -- News media and popular culture : promotion and creative autonomy -- Celebrity culture and symbolic power ---- pt. III. Politics, markets and society -- Politics and political representation -- Conflict and pluralism in civil society -- Economies, speculative markets and value
- Control code
- ocn827267058
- Dimensions
- 24 cm
- Extent
- xi, 247 p
- Isbn
- 9780745639833
- Lccn
- 2013363976
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Record ID
- b4299311
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/resource/RflfjXATvBg/" typeof="Book http://bibfra.me/vocab/lite/Instance"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/resource/RflfjXATvBg/">Promotional cultures : the rise and spread of advertising, public relations, marketing and branding, Aeron Davis</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
