Sharjah : a heritage destination in its growth and development
Resource Information
The work Sharjah : a heritage destination in its growth and development represents a distinct intellectual or artistic creation found in University of Liverpool. This resource is a combination of several types including: Work, Language Material, Books.
The Resource
Sharjah : a heritage destination in its growth and development
Resource Information
The work Sharjah : a heritage destination in its growth and development represents a distinct intellectual or artistic creation found in University of Liverpool. This resource is a combination of several types including: Work, Language Material, Books.
- Label
- Sharjah : a heritage destination in its growth and development
- Title remainder
- a heritage destination in its growth and development
- Statement of responsibility
- Beena Salim Saji, (Department of Business, Higher Colleges of Technology, Abu Dhabi, United Arab Emirates)
- Language
- eng
- Summary
- Sharjah is one of the emirates which form the United Arab Emirates. The case describes how a young leader of Sharjah developed destination Al Qasba as a tourist attraction, which was earlier not frequented by family and investors. After that, he was vested with the responsibility of developing Sharjah into an investment and heritage destination in United Arab Emirates. The case details how the team used different strategies to attract investors to the destination to make it more attractive to tourists as well the dwellers of the emirates
- Cataloging source
- UtOrBLW
- Dewey number
- 658.827
- Illustrations
- illustrations
- Index
- index present
- Intended audience
- This case can be used for tourism undergraduate and marketing students to make them understand the processes for revitalising and developing a destination brand to increase the number of visitors and become more attractive to tourists and visitors. The case highlights the major strategies used by the Sharjah Investment and Development Authority team to develop Sharjah as a family, entertainment, eco-tourism and heritage destination among the seven emirates of the United Arab Emirates
- LC call number
- HF5415.1255
- LC item number
- .S25 2017
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
Context
Context of Sharjah : a heritage destination in its growth and developmentWork of
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/resource/Y-czaAGfKY4/" typeof="CreativeWork http://bibfra.me/vocab/lite/Work"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/resource/Y-czaAGfKY4/">Sharjah : a heritage destination in its growth and development</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
