Making innovation last : sustainable strategies for long term growth, Volume 2, Hubert Gatignon, David Gotteland, Christophe Haon, (electronic book)

Resource Information

The instance Making innovation last : sustainable strategies for long term growth, Volume 2, Hubert Gatignon, David Gotteland, Christophe Haon, (electronic book) represents a material embodiment of a distinct intellectual or artistic creation found in University of Liverpool. This resource is a combination of several types including: Instance, Electronic.

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http://covers.openlibrary.org/b/isbn/9781349565436-M.jpg?default=false

Label

Making innovation last : sustainable strategies for long term growth, Volume 2, Hubert Gatignon, David Gotteland, Christophe Haon, (electronic book)

Title remainder

sustainable strategies for long term growth

Title number

Volume 2

Medium

electronic book

Statement of responsibility

Hubert Gatignon, David Gotteland, Christophe Haon

Instantiates

• Making innovation last : sustainable strategies for long term growth, Volume 2

Publication

• Basingstoke, Hampshire | New York, NY, Palgrave Macmillan, 2016

Copyright

• ©2016

Note

• Print version cataloged as a monographic set by the Library of Congress
• 9.1.1 Defining and measuring organizational creativity

Antecedent source

file reproduced from an electronic resource

Bibliography note

Includes bibliographical references and index

Carrier category

online resource

Carrier category code

• cr

Carrier MARC source

rdacarrier

Content category

text

Content type code

• txt

Content type MARC source

rdacontent

Contents

• Cover ; Making Innovation Last: Volume 2; Contents; List of Tables; List of Figures; Foreword; Preface; Part III Organizational Processes for Innovations; 7 New Product Teams; 7.1 Staffing new product development teams; 7.1.1 Types of diversity; 7.1.1.1 Functional/background diversity; 7.1.1.2 Tenure diversity; 7.1.2 Expected benefits from diversity; 7.1.2.1 Expertise integration; 7.1.2.2 Extended informational network; 7.1.2.3 Interfunctional coordination; 7.1.3 Side effects of diversity; 7.1.3.1 Hindrance to collaboration; 7.1.3.2 Decision complexity; 7.1.4 Measurement of diversity
• 7.1.4.1 Basic measures7.1.4.2 Generalized variance and entropy; 7.2 Managing new product development teams; 7.2.1 Team leadership; 7.2.1.1 Transactional leadership behaviors; 7.2.1.2 Transformational leadership behaviors; 7.2.1.3 Leader power and influence; 7.2.2 Fostering collaborative relations among team members; 7.2.2.1 Interpersonal relationships and communications; 7.2.2.2 Conflict management; 7.2.3 Rewarding team members; 7.2.3.1 How to reward team members; 7.2.3.2 When to reward team members; Notes; References; 8 Getting the Customer Involved
• 8.1 Customer involvement in the firm's innovation process8.1.1 What is customer involvement?; 8.1.2 What are the general benefits of customer involvement?; 8.1.2.1 Does customer involvement lead to higher innovation success?; 8.1.2.2 Does customer involvement lead to faster speed to market?; 8.1.2.3 How can the firm fully exploit an involved customer's Insights?; 8.1.3 What are the costs of customer involvement?; 8.2 Customer involvement as a resource; 8.2.1 Customers as information providers about their needs; 8.2.2 Customers as idea providers
• 8.2.2.1 What are the antecedents of consumer creativity?8.2.2.2 What are the antecedents of creative consumption?; 8.2.2.2.1 Individual factors; 8.2.2.2.2 Environmental factors; 8.3 Customer involvement as a worker; 8.3.1 What is customer involvement as a worker?; 8.3.2 Mass customization of products and services; 8.3.2.1 What are the benefits of mass customization?; 8.3.2.2 Configuring a self-design system; 8.3.2.2.1 Increasing product utility; 8.3.2.2.2 Decreasing self-design complexity.; 8.3.3 The lead user approach; 8.3.3.1 Who are lead users?; 8.3.3.1.1 Lead users as innovators
• 8.3.3.1.2 From lead users to leading-edge status. 8.3.3.1.3 Lead users and related constructs.; 8.3.3.2 What are the benefits of involving lead users in the innovation process?; 8.3.3.2.1 Does involving lead users increase product commercial attractiveness?; 8.3.3.2.2 Does involving lead users increase product innovativeness?; 8.3.3.3 The practical implementation of the lead user method; 8.3.3.3.1 Identification of lead users; 8.3.3.3.2 Metrics for leading-edge status.; Notes; References; 9 Fostering Creativity in the Organization; 9.1 Drivers of creativity in the organization

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SPR933516970

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unknown

Extent

1 online resource

File format

one file format

Form of item

online

Isbn

9781349565436

Media category

computer

Media MARC source

rdamedia

Media type code

• c

Other control number

10.1007/978-1-137-57264-6

Other physical details

illustrations

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unknown

Record ID

b4037752

Reformatting quality

unknown

Specific material designation

remote