Royal Tiger : energy drink marketing strategy in Bangladesh
Resource Information
The work Royal Tiger : energy drink marketing strategy in Bangladesh represents a distinct intellectual or artistic creation found in University of Liverpool. This resource is a combination of several types including: Work, Language Material, Books.
The Resource
Royal Tiger : energy drink marketing strategy in Bangladesh
Resource Information
The work Royal Tiger : energy drink marketing strategy in Bangladesh represents a distinct intellectual or artistic creation found in University of Liverpool. This resource is a combination of several types including: Work, Language Material, Books.
- Label
- Royal Tiger : energy drink marketing strategy in Bangladesh
- Title remainder
- energy drink marketing strategy in Bangladesh
- Statement of responsibility
- Jashim Uddin Ahmed, Mehree Iqbal, SherinaIdrish, Kashfah Mahmood Khan Chowdhury
- Language
- eng
- Summary
- The Royal Tiger case deals with the strategic marketing issues of an energy drink brand that is produced and distributed by Globe Soft Drinks Ltd (GSD) in Bangladesh. The energy drinks industry is flourishing in emerging economies like Bangladesh. Royal Tiger gives the Bangladeshi people a cheaper option for energy drinks compared to popular international brands, and the drink appeals to a target customer of younger people. The company also markets the drink through emotional appeal, using promotional tools such as TV, radio, print media and strategically placed billboards. With TV commercials, Globe Soft Drinks Ltd has established a footing in the rural and urban market through mass marketing, using popular celebrities for an emotional appeal. There are many challenges concerning energy drink consumption and health, but Royal Tiger seems optimistic as consumption of energy drinks is increasing
- Cataloging source
- CaToSAGE
- Dewey number
- 338.7663620973
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HD9349.S634
- LC item number
- G563 2017
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- Series statement
- SAGE Knowledge. Cases
- Target audience
- specialized
Context
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/resource/YJO51JVGsrQ/" typeof="CreativeWork http://bibfra.me/vocab/lite/Work"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/resource/YJO51JVGsrQ/">Royal Tiger : energy drink marketing strategy in Bangladesh</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
