Tourism Marketing for cities and towns : using branding and events to attract tourism, Bonita M. Kolb, (electronic book)
Resource Information
The instance Tourism Marketing for cities and towns : using branding and events to attract tourism, Bonita M. Kolb, (electronic book) represents a material embodiment of a distinct intellectual or artistic creation found in University of Liverpool. This resource is a combination of several types including: Instance, Electronic.
The Resource
Tourism Marketing for cities and towns : using branding and events to attract tourism, Bonita M. Kolb, (electronic book)
Resource Information
The instance Tourism Marketing for cities and towns : using branding and events to attract tourism, Bonita M. Kolb, (electronic book) represents a material embodiment of a distinct intellectual or artistic creation found in University of Liverpool. This resource is a combination of several types including: Instance, Electronic.
- Label
- Tourism Marketing for cities and towns : using branding and events to attract tourism, Bonita M. Kolb, (electronic book)
- Title remainder
- using branding and events to attract tourism
- Medium
- electronic book
- Statement of responsibility
- Bonita M. Kolb
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- Tourism to Cities and Towns; Marketing Theory Applied to Places; Product Analysis; Chapter Four: Branding the Town; Chapter Five: Targeting the Visitor; Packaging the Product; Partnering with the Community; Developing the Image and Message; Planning the Promotion; Evaluating the Impact; Conclusion
- Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration
- Control code
- SCIDI474961491
- Dimensions
- unknown
- Extent
- 1 online resource (xvi, 310 p.)
- Form of item
- online
- Isbn
- 9780750679459
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Record ID
- b2598908
- Specific material designation
- remote
Context
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/resource/aNo0JCQ_Lzk/" typeof="Book http://bibfra.me/vocab/lite/Instance"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/resource/aNo0JCQ_Lzk/">Tourism Marketing for cities and towns : using branding and events to attract tourism, Bonita M. Kolb, (electronic book)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
