The fall of advertising and the rise of PR
Resource Information
The work The fall of advertising and the rise of PR represents a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool. This resource is a combination of several types including: Work, Language Material, Books.
The Resource
The fall of advertising and the rise of PR
Resource Information
The work The fall of advertising and the rise of PR represents a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool. This resource is a combination of several types including: Work, Language Material, Books.
- Label
- The fall of advertising and the rise of PR
- Statement of responsibility
- Al Ries and Laura Ries
- Language
- eng
- Summary
- Provides valuable ideas for marketers--all the while demonstrating why advertising lacks credibility, why the big-bang approach advocated by advertising people should be abandoned in favor of a slow buildup by PR, why advertising should be used only to maintain brands once they have been established through publicity
- Cataloging source
- DLC
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5823
- LC item number
- .R642 2002
- Literary form
- non fiction
Context
Context of The fall of advertising and the rise of PRWork of
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/resource/d6GnXqOBBzM/" typeof="CreativeWork http://bibfra.me/vocab/lite/Work"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/resource/d6GnXqOBBzM/">The fall of advertising and the rise of PR</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
