Craft beverages and tourism, Volume 2, Environmental, societal, and marketing implications

Resource Information

The work Craft beverages and tourism, Volume 2, Environmental, societal, and marketing implications represents a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool. This resource is a combination of several types including: Work, Language Material, Books.

Label

Craft beverages and tourism, Volume 2, Environmental, societal, and marketing implications

Title number

Volume 2

Title part

Environmental, societal, and marketing implications

Statement of responsibility

Susan L. Slocum, Carol Kline, Christina T. Cavaliere, editors

Title variation

Environmental, societal, and marketing implications

Contributor

• Slocum, Susan L.
• Slocum, Susan L.
• Cavaliere, Christina T.
• Kline, Carol, 1966-

Editor

• Kline, Carol, 1966-
• Cavaliere, Christina T.
• Slocum, Susan L.
• Slocum, Susan L.

Subject

• Breweries -- United States
• Beer industry -- United States
• Marketing
• Tourism -- United States

Language

eng

Summary

This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs

Cataloging source

N$T

Dewey number

338.47663420973

Index

index present

LC call number

HD9397.U52

Literary form

non fiction

Nature of contents

• dictionaries
• bibliography