Marketing plans : how to prepare them, how to use them, Malcolm H.B. McDonald

Resource Information

The instance Marketing plans : how to prepare them, how to use them, Malcolm H.B. McDonald represents a material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.

Image

http://covers.openlibrary.org/b/isbn/9780750622134-M.jpg?default=false

Label

Marketing plans : how to prepare them, how to use them, Malcolm H.B. McDonald

Title remainder

how to prepare them, how to use them

Statement of responsibility

Malcolm H.B. McDonald

Instantiates

• Marketing plans : how to prepare them, how to use them

Publication

• Oxford, Butterworth-Heinemann, 1995

Note

• "Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."
• Includes index

Carrier category

volume

Carrier category code

• nc

Carrier MARC source

rdacarrier

Content category

text

Content type code

• txt

Content type MARC source

rdacontent

Contents

1. Understanding the marketing process -- 2. The marketing planning process: 1 The main steps -- 3. The marketing planning process: 2 Removing the myths -- 4. Completing the marketing audit: 1 The customer and market audit -- 5. Completing the marketing audit: 2 The product audit -- 6. Setting marketing objectives and strategies -- 7. The communication plan: 1 The advertising and sales promotion plans -- 8. The communication plan: 2 The sales plan -- 9. The pricing plan -- 10. The distribution plan -- 11. Marketing information, forecasting and organizing for marketing planning -- 12. Implementation issues in marketing planning -- 13. A step-by-step marketing planning system

Control code

DCLC95168950-B

Dimensions

25 cm.

Edition

3rd ed.

Extent

xiii, 485 p.

Isbn

9780750622134

Lccn

95168950

Media category

unmediated

Media MARC source

rdamedia

Media type code

• n

Other physical details

ill.

Record ID

b1749818