Foodpanda : changing the way Bangladeshi eat meals
Resource Information
The work Foodpanda : changing the way Bangladeshi eat meals represents a distinct intellectual or artistic creation found in University of Liverpool. This resource is a combination of several types including: Work, Language Material, Books.
The Resource
Foodpanda : changing the way Bangladeshi eat meals
Resource Information
The work Foodpanda : changing the way Bangladeshi eat meals represents a distinct intellectual or artistic creation found in University of Liverpool. This resource is a combination of several types including: Work, Language Material, Books.
- Label
- Foodpanda : changing the way Bangladeshi eat meals
- Title remainder
- changing the way Bangladeshi eat meals
- Statement of responsibility
- Jashim Uddin Ahmed, Asma Ahmed
- Language
- eng
- Summary
- This case study investigates the key competitive advantages, marketing strategies, and challenges of Foodpanda, an online food delivery service in Bangladesh. Foodpanda operates globally and started operations in Bangladesh in 2013, currently operating in Dhaka, Chittagong, and Sylhet. Online food delivery service has a huge potential in Bangladesh with the rapid growth of e-commerce and extensive use of social media sites such as Facebook and Instagram. The target customer groups are busy urban people. With changing food habits in society, high internet usage, and a mobile based easy ordering system, the future of Foodpanda seems promising. However, Foodpanda is facing fierce competition from local players in the market, mainly HungryNaki. This case highlights how Foodpanda is focusing on various strategies to: (1) retain their market share, (2) deliver food on time through busy city traffic, and (3) be more aggressive in addressing the competition
- Cataloging source
- CaToSAGE
- Dewey number
- 658.84
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5548.325.B3
- LC item number
- A36 2018
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- Series statement
- SAGE Knowledge. Cases
- Target audience
- specialized
Context
Context of Foodpanda : changing the way Bangladeshi eat mealsWork of
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/resource/jNA5q6dWD6I/" typeof="CreativeWork http://bibfra.me/vocab/lite/Work"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/resource/jNA5q6dWD6I/">Foodpanda : changing the way Bangladeshi eat meals</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
