Innovative business solutions : extreme customization at affordable price

The Resource Innovative business solutions : extreme customization at affordable price
Label
Innovative business solutions : extreme customization at affordable price
Title remainder
extreme customization at affordable price
Statement of responsibility
Ashok Kumar, Kathryn E. Stecke, James Sanford, Frank T. Piller
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
Advancements in internet browser technologies, globalization, and an increase in innovative operations and information technologies have created new competitive opportunities for businesses. One challenge of business competition is that customers expect an increase in product choices, i.e., product differentiation (features, quality, speed) with no increase in cost. Mass customization (MC) is designed to resolve this conflict between price and value. It helps in specifying how to increase customization in products at affordable prices. MC helps to satisfy customers as well as improve market share and profitability. The Innovative Business Solutions case, with its accompanying support documents, demonstrate how a company might improve its market share and profitability using a MC strategy. The MCPEI methodology is used to suggest very effective improvement actions in customization levels, price, and capabilities
Member of
Cataloging source
CaToSAGE
Dewey number
658.5
Illustrations
illustrations
Index
no index present
LC call number
TS176
LC item number
.K86 2015
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
SAGE Knowledge. Cases
Target audience
specialized

Context

Context of Innovative business solutions : extreme customization at affordable price

Work of

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