Context

Context of Dainik Jagran : sustaining leadership in the newspaper industry, Tirthankar Nag, (Department of Strategy, International Management Institute Kolkata, Kolkata, India), Rituparna Basu, (Department of Marketing and Entrepreneurship, International Management Institute Kolkata, Kolkata, India), Buroshiva Dasgupta, (NSHM Institute of Media and Design, Kolkata, India)
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