Propaganda, persuasion and the Great War : heredity in the modern sale of products and political ideas, Pier Paolo Perdrini

Resource Information

The instance Propaganda, persuasion and the Great War : heredity in the modern sale of products and political ideas, Pier Paolo Perdrini represents a material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.

Image

http://covers.openlibrary.org/b/isbn/9781315231815-M.jpg?default=false

Label

Propaganda, persuasion and the Great War : heredity in the modern sale of products and political ideas, Pier Paolo Perdrini

Title remainder

heredity in the modern sale of products and political ideas

Statement of responsibility

Pier Paolo Perdrini

Instantiates

• Propaganda, persuasion and the Great War : heredity in the modern sale of products and political ideas

Publication

• London, Routledge, Taylor & Francis Group, 2018
• ©2018

Bibliography note

Includes bibliographical references and index

Carrier category

volume

Carrier category code

• nc

Carrier MARC source

rdacarrier

Content category

text

Content type code

• txt

Content type MARC source

rdacontent

Contents

Propaganda and persuasion -- Persuading for the Great War -- The organization of the persuasive apparatus -- Attracting attention -- Children as decoy -- Beauty as decoy -- Repeating the message -- The power of questions -- The persuasion of the source -- The authority of source -- The authority of quotations -- Unity is strength -- Silencing the critics -- Origins unite -- The call of the banner -- Other patriotic symbols of unity -- Target 1: The home front -- Out of duty and solidarity -- To educate, inform -- Persuading to invest -- Children and the principle of familiarity -- Women as weapons of persuasion -- Reciprocity. I am fighting for you! -- Reciprocity and the strategy of shame -- The veterans -- The intellectuals -- The Afro-Americans -- The immigrants -- Target 2: Men to enlist -- Follow the example -- Follow the example of your ancestors -- Follow the example of your countrymen -- Follow the example of sportsmen -- Follow the example of your friends -- The propaganda of fear -- Denouncing the crimes of the enemy -- Demonizing the enemy -- The principle of scarcity. Illustrating threats -- Democracy -- Liberty -- Honour and justice -- The Family -- Conclusion

Control code

037688480

Dimensions

24 cm.

Extent

viii, 202 pages, 24 unnumbered pages of plates

Isbn

9781315231815

Lccn

2017008430

Media category

unmediated

Media MARC source

rdamedia

Media type code

• n

Other physical details

illustrations (some color)

Record ID

b4317200