Sustained market leadership since 1991 : Okey in Turkey
Resource Information
The work Sustained market leadership since 1991 : Okey in Turkey represents a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool. This resource is a combination of several types including: Work, Language Material, Books.
The Resource
Sustained market leadership since 1991 : Okey in Turkey
Resource Information
The work Sustained market leadership since 1991 : Okey in Turkey represents a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool. This resource is a combination of several types including: Work, Language Material, Books.
- Label
- Sustained market leadership since 1991 : Okey in Turkey
- Title remainder
- Okey in Turkey
- Statement of responsibility
- N?khet Vardar
- Language
- eng
- Summary
- Turkey's first condom, Okey, became the market leader right after its launch in 1991 and it has sustained this market leadership to the present day. Over a period of more than 25 years the brand has responded to numerous challenges by making adaptations to its target group, market positioning, product range, distribution channels, and communication strategy. The Okey case clearly shows that market leaders are not born but created, and that brands must evolve over time to retain their competitiveness. This case invites students to consider the steps that Okey has taken to maintain its long-term success, and to explore the critical factors for sustaining market leadership over a long period of time. For sustained market leadership Okey treated its brand like a "new brand" over these 25 years, always questioning market conditions and never becoming complacent. Mainly because markets, consumers, consumer habits, and trends evolve continuously, and for sustained market leadership the leader brands should also be able to move with the times, making necessary adaptations to pass the test of time
- Cataloging source
- CaToSAGE
- Dewey number
- 338.7681761
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HD9995.C63
- LC item number
- T9 2018
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- Series statement
- SAGE Knowledge. Cases
- Target audience
- specialized
Context
Context of Sustained market leadership since 1991 : Okey in TurkeyWork of
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/resource/wwY11IwoVok/" typeof="CreativeWork http://bibfra.me/vocab/lite/Work"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/resource/wwY11IwoVok/">Sustained market leadership since 1991 : Okey in Turkey</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
