Mitchells Brewery : entrepreneurship challenges in the South African craft beer industry, Geoff Bick (Graduate School of Business, University of Cape Town, Cape Town, South Africa), and Fezile Sidubi (Graduate School of Business, University of Cape Town, Cape Town, South Africa)

Resource Information

The instance Mitchells Brewery : entrepreneurship challenges in the South African craft beer industry, Geoff Bick (Graduate School of Business, University of Cape Town, Cape Town, South Africa), and Fezile Sidubi (Graduate School of Business, University of Cape Town, Cape Town, South Africa) represents a material embodiment of a distinct intellectual or artistic creation found in University of Liverpool. This resource is a combination of several types including: Instance, Electronic.

Label

Mitchells Brewery : entrepreneurship challenges in the South African craft beer industry, Geoff Bick (Graduate School of Business, University of Cape Town, Cape Town, South Africa), and Fezile Sidubi (Graduate School of Business, University of Cape Town, Cape Town, South Africa)

Title remainder

entrepreneurship challenges in the South African craft beer industry

Statement of responsibility

Geoff Bick (Graduate School of Business, University of Cape Town, Cape Town, South Africa), and Fezile Sidubi (Graduate School of Business, University of Cape Town, Cape Town, South Africa)

Instantiates

• Mitchells Brewery : entrepreneurship challenges in the South African craft beer industry

Publication

• Bingley, U.K., Emerald Publishing Limited, 2018

Copyright

• ©2018

Note

• They are as follows: to identify strategic growth opportunities for SMEs in the South African craft beer industry; to understand the complexities associated with operating a craft beer SME in the South African alcohol sector and analyse the SMEs strategic decision-making process that happens as a result; to understand the challenges and identify opportunities for entrepreneurship and growth in an emerging economy and niche segment; to develop a differentiation strategy for a small player in a competitive market; and to impart industry-specific knowledge and insight on the craft brewing industry
• The case is centred on the challenges that Hein Swart, managing director of Mitchells Brewery, is facing in sustaining business operations amid heavy regulations and increasing competition from existing craft breweries. In addition, there is the entry of a different type of competitor into the South African market that did not exist previously. The case narrative broadly presents several industry themes that interact with each other and create the existing complexities
• This case is targeted at postgraduate business school students with some work experience who want to build their critical thinking, business management and strategic decision-making skills such as Masters of Business Administration (MBA) and Executive MBA academic programmes, and also delegates on Executive Education programmes. The case is expected to be used as a case study for courses in entrepreneurship and strategic management; however, it can also be applied in strategic marketing courses
• Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes

Bibliography note

Includes bibliographical references and index

Carrier category

online resource

Carrier category code

• cr

Carrier MARC source

rdacarrier

Content category

text

Content type code

• txt

Content type MARC source

rdacontent

Control code

emerald1049

Dimensions

cm.

Dimensions

unknown

Extent

1 online resource (17 pages)

Form of item

online

Issn

2045-0621

Media category

computer

Media MARC source

rdamedia

Media type code

• c

Other physical details

35 illustrations

Record ID

b5648195

Specific material designation

remote