The Resource Ariika : a successful implementation of information and communication technology by Egyptian entrepreneurs, Nahed Azab, (Department of Management, The American University in Cairo, Cairo, Egypt), and Amira Nabil Mekkawy, (Department of Management, The American University in Cairo, Cairo, Egypt)

Ariika : a successful implementation of information and communication technology by Egyptian entrepreneurs, Nahed Azab, (Department of Management, The American University in Cairo, Cairo, Egypt), and Amira Nabil Mekkawy, (Department of Management, The American University in Cairo, Cairo, Egypt)

Label
Ariika : a successful implementation of information and communication technology by Egyptian entrepreneurs
Title
Ariika
Title remainder
a successful implementation of information and communication technology by Egyptian entrepreneurs
Statement of responsibility
Nahed Azab, (Department of Management, The American University in Cairo, Cairo, Egypt), and Amira Nabil Mekkawy, (Department of Management, The American University in Cairo, Cairo, Egypt)
Creator
Contributor
Author
Subject
Language
eng
Summary
The case examines the use of information and communication technology (ICT) by young Egyptian entrepreneurs, and how technology could open for them a broad horizon for continuous development, creativity and innovation. It presents the experience of a group of four undergraduate students who established a virtual company producing and selling beanbags through their website. The main objective of the case is to highlight the business challenges faced by entrepreneurs and possible opportunities in emerging economies and the effective role of ICT in reacting to these business environment changes. The case also provides a strategic analysis of the various factors that may impact the organization and explains how technology can contribute to improving the company's standing. Finally, recommendations are provided to serve as basis for any future strategic plans
Member of
Cataloging source
UtOrBLW
http://library.link/vocab/creatorDate
1961-
http://library.link/vocab/creatorName
Azab, Nahed Amin
Dewey number
004
Illustrations
illustrations
Index
no index present
Intended audience
Undergraduate students studying management
LC call number
T58.5
LC item number
.A93 2016
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Mekkawy, Amira Nabil
http://library.link/vocab/subjectName
  • Information technology
  • Entrepreneurship
  • Customer relations
  • Internet marketing
Label
Ariika : a successful implementation of information and communication technology by Egyptian entrepreneurs, Nahed Azab, (Department of Management, The American University in Cairo, Cairo, Egypt), and Amira Nabil Mekkawy, (Department of Management, The American University in Cairo, Cairo, Egypt)
Instantiates
Publication
Copyright
Note
  • This study highlights the value of ICT in general and the internet in particular in driving young entrepreneurs to start their own business. It also presents the best practices in conducting a successful online business, and approaches undertaken by internet entrepreneurs to address rising challenges. It understands the variety of tools that could be used to market business online. It indicates the role of information technology in supporting business strategies at any organizational stage to improve different processes, to assist in decision-making, and to create new customer-centric services and products
  • Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
emerald853
Dimensions
unknown
Extent
1 online resource (15 pages)
Form of item
online
Issn
2045-0621
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
27 illustrations.
Specific material designation
remote
Label
Ariika : a successful implementation of information and communication technology by Egyptian entrepreneurs, Nahed Azab, (Department of Management, The American University in Cairo, Cairo, Egypt), and Amira Nabil Mekkawy, (Department of Management, The American University in Cairo, Cairo, Egypt)
Publication
Copyright
Note
  • This study highlights the value of ICT in general and the internet in particular in driving young entrepreneurs to start their own business. It also presents the best practices in conducting a successful online business, and approaches undertaken by internet entrepreneurs to address rising challenges. It understands the variety of tools that could be used to market business online. It indicates the role of information technology in supporting business strategies at any organizational stage to improve different processes, to assist in decision-making, and to create new customer-centric services and products
  • Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
emerald853
Dimensions
unknown
Extent
1 online resource (15 pages)
Form of item
online
Issn
2045-0621
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
27 illustrations.
Specific material designation
remote

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