The Resource Ariika : a successful implementation of information and communication technology by Egyptian entrepreneurs, Nahed Azab, (Department of Management, The American University in Cairo, Cairo, Egypt), and Amira Nabil Mekkawy, (Department of Management, The American University in Cairo, Cairo, Egypt)
Ariika : a successful implementation of information and communication technology by Egyptian entrepreneurs, Nahed Azab, (Department of Management, The American University in Cairo, Cairo, Egypt), and Amira Nabil Mekkawy, (Department of Management, The American University in Cairo, Cairo, Egypt)
Resource Information
The item Ariika : a successful implementation of information and communication technology by Egyptian entrepreneurs, Nahed Azab, (Department of Management, The American University in Cairo, Cairo, Egypt), and Amira Nabil Mekkawy, (Department of Management, The American University in Cairo, Cairo, Egypt) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Ariika : a successful implementation of information and communication technology by Egyptian entrepreneurs, Nahed Azab, (Department of Management, The American University in Cairo, Cairo, Egypt), and Amira Nabil Mekkawy, (Department of Management, The American University in Cairo, Cairo, Egypt) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- The case examines the use of information and communication technology (ICT) by young Egyptian entrepreneurs, and how technology could open for them a broad horizon for continuous development, creativity and innovation. It presents the experience of a group of four undergraduate students who established a virtual company producing and selling beanbags through their website. The main objective of the case is to highlight the business challenges faced by entrepreneurs and possible opportunities in emerging economies and the effective role of ICT in reacting to these business environment changes. The case also provides a strategic analysis of the various factors that may impact the organization and explains how technology can contribute to improving the company's standing. Finally, recommendations are provided to serve as basis for any future strategic plans
- Language
- eng
- Extent
- 1 online resource (15 pages)
- Note
-
- This study highlights the value of ICT in general and the internet in particular in driving young entrepreneurs to start their own business. It also presents the best practices in conducting a successful online business, and approaches undertaken by internet entrepreneurs to address rising challenges. It understands the variety of tools that could be used to market business online. It indicates the role of information technology in supporting business strategies at any organizational stage to improve different processes, to assist in decision-making, and to create new customer-centric services and products
- Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
- Label
- Ariika : a successful implementation of information and communication technology by Egyptian entrepreneurs
- Title
- Ariika
- Title remainder
- a successful implementation of information and communication technology by Egyptian entrepreneurs
- Statement of responsibility
- Nahed Azab, (Department of Management, The American University in Cairo, Cairo, Egypt), and Amira Nabil Mekkawy, (Department of Management, The American University in Cairo, Cairo, Egypt)
- Subject
-
- Entrepreneurship
- Entrepreneurship -- Egypt
- IT strategy
- Information and communication technology
- Information technology -- Egypt
- Internet
- Internet marketing
- Marketing strategy/methods
- Online marketing
- Strategic analysis
- This case shows an example of the opportunities opened by the internet that drove young entrepreneurs to start their business, in May 2011, as a premium beanbag supplier in Egypt
- CSS 3: Entrepreneurship
- Customer relations -- Management
- Customer relationship management
- Language
- eng
- Summary
- The case examines the use of information and communication technology (ICT) by young Egyptian entrepreneurs, and how technology could open for them a broad horizon for continuous development, creativity and innovation. It presents the experience of a group of four undergraduate students who established a virtual company producing and selling beanbags through their website. The main objective of the case is to highlight the business challenges faced by entrepreneurs and possible opportunities in emerging economies and the effective role of ICT in reacting to these business environment changes. The case also provides a strategic analysis of the various factors that may impact the organization and explains how technology can contribute to improving the company's standing. Finally, recommendations are provided to serve as basis for any future strategic plans
- Cataloging source
- UtOrBLW
- http://library.link/vocab/creatorDate
- 1961-
- http://library.link/vocab/creatorName
- Azab, Nahed Amin
- Dewey number
- 004
- Illustrations
- illustrations
- Index
- no index present
- Intended audience
- Undergraduate students studying management
- LC call number
- T58.5
- LC item number
- .A93 2016
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
- Mekkawy, Amira Nabil
- http://library.link/vocab/subjectName
-
- Information technology
- Entrepreneurship
- Customer relations
- Internet marketing
- Label
- Ariika : a successful implementation of information and communication technology by Egyptian entrepreneurs, Nahed Azab, (Department of Management, The American University in Cairo, Cairo, Egypt), and Amira Nabil Mekkawy, (Department of Management, The American University in Cairo, Cairo, Egypt)
- Note
-
- This study highlights the value of ICT in general and the internet in particular in driving young entrepreneurs to start their own business. It also presents the best practices in conducting a successful online business, and approaches undertaken by internet entrepreneurs to address rising challenges. It understands the variety of tools that could be used to market business online. It indicates the role of information technology in supporting business strategies at any organizational stage to improve different processes, to assist in decision-making, and to create new customer-centric services and products
- Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- emerald853
- Dimensions
- unknown
- Extent
- 1 online resource (15 pages)
- Form of item
- online
- Issn
- 2045-0621
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- 27 illustrations.
- Specific material designation
- remote
- Label
- Ariika : a successful implementation of information and communication technology by Egyptian entrepreneurs, Nahed Azab, (Department of Management, The American University in Cairo, Cairo, Egypt), and Amira Nabil Mekkawy, (Department of Management, The American University in Cairo, Cairo, Egypt)
- Note
-
- This study highlights the value of ICT in general and the internet in particular in driving young entrepreneurs to start their own business. It also presents the best practices in conducting a successful online business, and approaches undertaken by internet entrepreneurs to address rising challenges. It understands the variety of tools that could be used to market business online. It indicates the role of information technology in supporting business strategies at any organizational stage to improve different processes, to assist in decision-making, and to create new customer-centric services and products
- Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- emerald853
- Dimensions
- unknown
- Extent
- 1 online resource (15 pages)
- Form of item
- online
- Issn
- 2045-0621
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- 27 illustrations.
- Specific material designation
- remote
Subject
- Entrepreneurship
- Entrepreneurship -- Egypt
- IT strategy
- Information and communication technology
- Information technology -- Egypt
- Internet
- Internet marketing
- Marketing strategy/methods
- Online marketing
- Strategic analysis
- This case shows an example of the opportunities opened by the internet that drove young entrepreneurs to start their business, in May 2011, as a premium beanbag supplier in Egypt
- CSS 3: Entrepreneurship
- Customer relations -- Management
- Customer relationship management
Member of
- Emerald emerging markets case studies, volume 6, issue 3
- Online access with purchase: Emerald Emerging Markets Case Studies
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Ariika--a-successful-implementation-of/_UEkZV5kO2Q/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Ariika--a-successful-implementation-of/_UEkZV5kO2Q/">Ariika : a successful implementation of information and communication technology by Egyptian entrepreneurs, Nahed Azab, (Department of Management, The American University in Cairo, Cairo, Egypt), and Amira Nabil Mekkawy, (Department of Management, The American University in Cairo, Cairo, Egypt)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
