The Resource Crowdsourced fashion designing of Hashboosh.com : the sustainability dilemma, Deepa Unnithan (Bhavan's Royal Institute of Management, Cochin, India), Girish S. Pathy (Bhavan's Royal Institute of Management, Cochin, India), Sanjeev Prashar (Indian Institute of Management Raipur, Raipur, India), and Hareesh Ramanathan (TocH Institute of Management, Cochin, India)

Crowdsourced fashion designing of Hashboosh.com : the sustainability dilemma, Deepa Unnithan (Bhavan's Royal Institute of Management, Cochin, India), Girish S. Pathy (Bhavan's Royal Institute of Management, Cochin, India), Sanjeev Prashar (Indian Institute of Management Raipur, Raipur, India), and Hareesh Ramanathan (TocH Institute of Management, Cochin, India)

Label
Crowdsourced fashion designing of Hashboosh.com : the sustainability dilemma
Title
Crowdsourced fashion designing of Hashboosh.com
Title remainder
the sustainability dilemma
Statement of responsibility
Deepa Unnithan (Bhavan's Royal Institute of Management, Cochin, India), Girish S. Pathy (Bhavan's Royal Institute of Management, Cochin, India), Sanjeev Prashar (Indian Institute of Management Raipur, Raipur, India), and Hareesh Ramanathan (TocH Institute of Management, Cochin, India)
Creator
Contributor
Author
Subject
Language
eng
Summary
The case explains a concept called crowd designed fashion by a startup venture, Hashboosh.com. The business model appeared unique and suitable for the requirements of the market, but there is a question regarding its sustainability due to breeding its own competition. In the backdrop of the case, the students can analyse the organisation by identifying the internal strengths and weaknesses of the organisation as well as the external threats and opportunities, thereby devising a strategy for the organisation to progress
Member of
Cataloging source
UtOrBLW
http://library.link/vocab/creatorName
Unnithan, Deepa
Dewey number
658.421
Illustrations
illustrations
Index
index present
Intended audience
MBA-Entrepreneurship, Strategic management, Marketing management
LC call number
HB615
LC item number
.U56 2018
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Pathy, Girish S.
  • Prashar, Sanjeev
  • Ramanathan, Hareesh
http://library.link/vocab/subjectName
  • Entrepreneurship
  • Teleshopping
  • Printed fashion apparel industry
Label
Crowdsourced fashion designing of Hashboosh.com : the sustainability dilemma, Deepa Unnithan (Bhavan's Royal Institute of Management, Cochin, India), Girish S. Pathy (Bhavan's Royal Institute of Management, Cochin, India), Sanjeev Prashar (Indian Institute of Management Raipur, Raipur, India), and Hareesh Ramanathan (TocH Institute of Management, Cochin, India)
Instantiates
Publication
Copyright
Note
  • The case will enable students to analyse an organisation in terms of its internal strength and weakness as well as external threats and opportunities. It enables students to gain strategies for firms by analysing the firms internal and external factors. It will offer students a practical understanding for conducting competitor analysis. It will enable students to devise a marketing plan for small firms based on its internal and external analysis
  • Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
  • Includes index
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
emerald981
Dimensions
cm.
Dimensions
unknown
Extent
1 online resource (3 pages)
Form of item
online
Issn
2045-0621
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
18 illustrations
Specific material designation
remote
Label
Crowdsourced fashion designing of Hashboosh.com : the sustainability dilemma, Deepa Unnithan (Bhavan's Royal Institute of Management, Cochin, India), Girish S. Pathy (Bhavan's Royal Institute of Management, Cochin, India), Sanjeev Prashar (Indian Institute of Management Raipur, Raipur, India), and Hareesh Ramanathan (TocH Institute of Management, Cochin, India)
Publication
Copyright
Note
  • The case will enable students to analyse an organisation in terms of its internal strength and weakness as well as external threats and opportunities. It enables students to gain strategies for firms by analysing the firms internal and external factors. It will offer students a practical understanding for conducting competitor analysis. It will enable students to devise a marketing plan for small firms based on its internal and external analysis
  • Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
  • Includes index
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
emerald981
Dimensions
cm.
Dimensions
unknown
Extent
1 online resource (3 pages)
Form of item
online
Issn
2045-0621
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
18 illustrations
Specific material designation
remote

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