The Resource Essay Gifts : gifting for greater good, Sarah Babb, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Tina Retief, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), and Geoff Bick, (Graduate School of Business, University of Cape Town, Cape Town, South Africa)
Essay Gifts : gifting for greater good, Sarah Babb, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Tina Retief, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), and Geoff Bick, (Graduate School of Business, University of Cape Town, Cape Town, South Africa)
Resource Information
The item Essay Gifts : gifting for greater good, Sarah Babb, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Tina Retief, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), and Geoff Bick, (Graduate School of Business, University of Cape Town, Cape Town, South Africa) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Essay Gifts : gifting for greater good, Sarah Babb, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Tina Retief, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), and Geoff Bick, (Graduate School of Business, University of Cape Town, Cape Town, South Africa) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- The case outlines the context and current decisions and dilemma facing Essay Gifts, which is a successful enterprise based in Cape Town, South Africa, supplying a local market in corporate gifting since 2006. The emerging market is facing economic decline and rising unemployment sitting at 25 per cent and up to 48 per cent in the youth market. After seven years of operating from a home-based office, Beatrice has moved into an office block in an upcoming area in Cape Town as they anticipate bullish targets for the upcoming year. The decision facing her now is whether to also sign a lease for a vacant retail shop downstairs from her office to sell ready-made gifting solutions. To meet the social mission, Essay Gifts is using township-based suppliers to develop the products, and this is proving an often unreliable and inconsistent source of supply and the current orders may not even be met at this particularly busy end-of-year period. How does Beatrice scale the business and what business is she in after all? Is she an entrepreneur, striving to increase the size of her business and her revenue, or is she a social entrepreneur creating employment opportunities for others?
- Language
- eng
- Extent
- 1 online resource (19 pages)
- Note
-
- The paper enables to identify the determining features of a social enterprise and the dynamics involved in balancing the social and commercial missions; understand the complexities of entrepreneurial operations in emerging markets; identify scaling up and strategic growth strategy options for social enterprises and small and medium-sized enterprises; and distinguish entrepreneurial marketing strategies in contrast with traditional marketing strategies
- Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
- Label
- Essay Gifts : gifting for greater good
- Title
- Essay Gifts
- Title remainder
- gifting for greater good
- Statement of responsibility
- Sarah Babb, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Tina Retief, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), and Geoff Bick, (Graduate School of Business, University of Cape Town, Cape Town, South Africa)
- Subject
-
- Social enterprise
- Social entrepreneurship -- South Africa | Cape Town
- Strategy
- The subject areas are marketing, entrepreneurship, strategy or organisational design, operating in emerging markets and social entrepreneurship
- CSS 3: Entrepreneurship
- Entrepreneurship
- Marketing -- South Africa | Cape Town
- Marketing strategy/methods
- Language
- eng
- Summary
- The case outlines the context and current decisions and dilemma facing Essay Gifts, which is a successful enterprise based in Cape Town, South Africa, supplying a local market in corporate gifting since 2006. The emerging market is facing economic decline and rising unemployment sitting at 25 per cent and up to 48 per cent in the youth market. After seven years of operating from a home-based office, Beatrice has moved into an office block in an upcoming area in Cape Town as they anticipate bullish targets for the upcoming year. The decision facing her now is whether to also sign a lease for a vacant retail shop downstairs from her office to sell ready-made gifting solutions. To meet the social mission, Essay Gifts is using township-based suppliers to develop the products, and this is proving an often unreliable and inconsistent source of supply and the current orders may not even be met at this particularly busy end-of-year period. How does Beatrice scale the business and what business is she in after all? Is she an entrepreneur, striving to increase the size of her business and her revenue, or is she a social entrepreneur creating employment opportunities for others?
- Cataloging source
- UtOrBLW
- http://library.link/vocab/creatorName
- Babb, Sarah
- Dewey number
- 301.40968
- Illustrations
- illustrations
- Index
- no index present
- Intended audience
- The study is applicable to MBA students, masters-level students and students of executive education
- LC call number
- HD60.5.S7
- LC item number
- B33 2016
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
-
- Retief, Tina
- Bick, Geoff
- http://library.link/vocab/subjectName
-
- Social entrepreneurship
- Marketing
- Label
- Essay Gifts : gifting for greater good, Sarah Babb, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Tina Retief, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), and Geoff Bick, (Graduate School of Business, University of Cape Town, Cape Town, South Africa)
- Note
-
- The paper enables to identify the determining features of a social enterprise and the dynamics involved in balancing the social and commercial missions; understand the complexities of entrepreneurial operations in emerging markets; identify scaling up and strategic growth strategy options for social enterprises and small and medium-sized enterprises; and distinguish entrepreneurial marketing strategies in contrast with traditional marketing strategies
- Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- emerald866
- Dimensions
- unknown
- Extent
- 1 online resource (19 pages)
- Form of item
- online
- Issn
- 2045-0621
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- 32 illustrations.
- Specific material designation
- remote
- Label
- Essay Gifts : gifting for greater good, Sarah Babb, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Tina Retief, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), and Geoff Bick, (Graduate School of Business, University of Cape Town, Cape Town, South Africa)
- Note
-
- The paper enables to identify the determining features of a social enterprise and the dynamics involved in balancing the social and commercial missions; understand the complexities of entrepreneurial operations in emerging markets; identify scaling up and strategic growth strategy options for social enterprises and small and medium-sized enterprises; and distinguish entrepreneurial marketing strategies in contrast with traditional marketing strategies
- Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- emerald866
- Dimensions
- unknown
- Extent
- 1 online resource (19 pages)
- Form of item
- online
- Issn
- 2045-0621
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- 32 illustrations.
- Specific material designation
- remote
Subject
- Social enterprise
- Social entrepreneurship -- South Africa | Cape Town
- Strategy
- The subject areas are marketing, entrepreneurship, strategy or organisational design, operating in emerging markets and social entrepreneurship
- CSS 3: Entrepreneurship
- Entrepreneurship
- Marketing -- South Africa | Cape Town
- Marketing strategy/methods
Member of
- Emerald emerging markets case studies, volume 6, issue 4
- Online access with purchase: Emerald Emerging Markets Case Studies
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Data Citation of the Item Essay Gifts : gifting for greater good, Sarah Babb, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Tina Retief, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), and Geoff Bick, (Graduate School of Business, University of Cape Town, Cape Town, South Africa)
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Essay-Gifts--gifting-for-greater-good-Sarah/SfnxufhcSl8/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Essay-Gifts--gifting-for-greater-good-Sarah/SfnxufhcSl8/">Essay Gifts : gifting for greater good, Sarah Babb, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Tina Retief, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), and Geoff Bick, (Graduate School of Business, University of Cape Town, Cape Town, South Africa)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
