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The Resource Hohner Musikinstrumente GmbH & Co. KG : break-even analysis, Julie Hennessy & Evan Meagher

Hohner Musikinstrumente GmbH & Co. KG : break-even analysis, Julie Hennessy & Evan Meagher

Label
Hohner Musikinstrumente GmbH & Co. KG : break-even analysis
Title
Hohner Musikinstrumente GmbH & Co. KG
Title remainder
break-even analysis
Statement of responsibility
Julie Hennessy & Evan Meagher
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
This exercise is one in a series intended to help students learn how to perform financial calculations in marketing contexts. Helmut Schmidt, product manager for Hohner Musikinstrumente GmbH & Co. KG, the world's foremost manufacturer of harmonicas, accordions, melodicas, and ukuleles, was sitting at his desk reviewing his first assignment from the company's senior executive team. Schmidt had been asked to calculate the break-even point for the company's flagship product, the Marine Band harmonica, under a number of different scenarios
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Hennessy, Julie
Dewey number
658.1554
Illustrations
illustrations
Index
no index present
LC call number
HD47.25
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Meagher, Evan
Series statement
SAGE knowledge. Cases
http://library.link/vocab/subjectName
  • Matthias Hohner AG
  • Break-even analysis
Target audience
specialized
Label
Hohner Musikinstrumente GmbH & Co. KG : break-even analysis, Julie Hennessy & Evan Meagher
Instantiates
Publication
Note
  • Originally Published in: Hennessy, J., & Meagher, E. (2012). Hohner Musikinstrumente GmbH & Co. KG: Break-Even Analysis (Case revised 15/12/2014). 3-112-001. Evanston, IL: Kellogg School of Management, Northwestern University
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001382776
Extent
1 online resource
Form of item
online
Isbn
9781473960442
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote
Label
Hohner Musikinstrumente GmbH & Co. KG : break-even analysis, Julie Hennessy & Evan Meagher
Publication
Note
  • Originally Published in: Hennessy, J., & Meagher, E. (2012). Hohner Musikinstrumente GmbH & Co. KG: Break-Even Analysis (Case revised 15/12/2014). 3-112-001. Evanston, IL: Kellogg School of Management, Northwestern University
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001382776
Extent
1 online resource
Form of item
online
Isbn
9781473960442
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote

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