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The Resource Kookaburra cricket bats : dealing with cannibalization, Julie Hennessy

Kookaburra cricket bats : dealing with cannibalization, Julie Hennessy

Label
Kookaburra cricket bats : dealing with cannibalization
Title
Kookaburra cricket bats
Title remainder
dealing with cannibalization
Statement of responsibility
Julie Hennessy
Creator
Author
Subject
Genre
Language
eng
Summary
This exercise is one in a series intended to help students learn how to perform financial calculations in marketing contexts. Kookaburra, a maker of cricket equipment popular in Australia, New Zealand, the United Kingdom, South Africa, and India, was considering two strategies for positioning a new cricket bat in India. Both strategies would cannibalize current sales, and Lulu Popplewell, category manager responsible for the Indian market, needed to calculate the financial impact of both to determine which one she would recommend. This exercise poses a fictional problem about branding strategy on a new product, and asks students to consider the financial impact of different branding strategies and cannibalization rates
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Hennessy, Julie
Dewey number
658.575
Illustrations
illustrations
Index
no index present
LC call number
HF5415.153
Literary form
non fiction
Nature of contents
dictionaries
Series statement
SAGE knowledge. Cases
http://library.link/vocab/subjectName
  • Kookaburra (Firm)
  • New products
  • New products
  • Business forecasting
Target audience
specialized
Label
Kookaburra cricket bats : dealing with cannibalization, Julie Hennessy
Instantiates
Publication
Note
  • Originally Published in: Hennessy, J. (2012). Kookaburra Cricket Bats: Dealing with Cannibalization (Case revised 15/12/2014). 3-112-002. Evanston, IL: Kellogg School of Management at Northwestern University
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001382773
Extent
1 online resource
Form of item
online
Isbn
9781473960459
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote
Label
Kookaburra cricket bats : dealing with cannibalization, Julie Hennessy
Publication
Note
  • Originally Published in: Hennessy, J. (2012). Kookaburra Cricket Bats: Dealing with Cannibalization (Case revised 15/12/2014). 3-112-002. Evanston, IL: Kellogg School of Management at Northwestern University
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001382773
Extent
1 online resource
Form of item
online
Isbn
9781473960459
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote

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