The Resource Kookaburra cricket bats : dealing with cannibalization, Julie Hennessy
Kookaburra cricket bats : dealing with cannibalization, Julie Hennessy
Resource Information
The item Kookaburra cricket bats : dealing with cannibalization, Julie Hennessy represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Kookaburra cricket bats : dealing with cannibalization, Julie Hennessy represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- This exercise is one in a series intended to help students learn how to perform financial calculations in marketing contexts. Kookaburra, a maker of cricket equipment popular in Australia, New Zealand, the United Kingdom, South Africa, and India, was considering two strategies for positioning a new cricket bat in India. Both strategies would cannibalize current sales, and Lulu Popplewell, category manager responsible for the Indian market, needed to calculate the financial impact of both to determine which one she would recommend. This exercise poses a fictional problem about branding strategy on a new product, and asks students to consider the financial impact of different branding strategies and cannibalization rates
- Language
- eng
- Extent
- 1 online resource
- Note
-
- Originally Published in: Hennessy, J. (2012). Kookaburra Cricket Bats: Dealing with Cannibalization (Case revised 15/12/2014). 3-112-002. Evanston, IL: Kellogg School of Management at Northwestern University
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Isbn
- 9781473960459
- Label
- Kookaburra cricket bats : dealing with cannibalization
- Title
- Kookaburra cricket bats
- Title remainder
- dealing with cannibalization
- Statement of responsibility
- Julie Hennessy
- Language
- eng
- Summary
- This exercise is one in a series intended to help students learn how to perform financial calculations in marketing contexts. Kookaburra, a maker of cricket equipment popular in Australia, New Zealand, the United Kingdom, South Africa, and India, was considering two strategies for positioning a new cricket bat in India. Both strategies would cannibalize current sales, and Lulu Popplewell, category manager responsible for the Indian market, needed to calculate the financial impact of both to determine which one she would recommend. This exercise poses a fictional problem about branding strategy on a new product, and asks students to consider the financial impact of different branding strategies and cannibalization rates
- Cataloging source
- StDuBDS
- http://library.link/vocab/creatorName
- Hennessy, Julie
- Dewey number
- 658.575
- Illustrations
- illustrations
- Index
- no index present
- LC call number
- HF5415.153
- Literary form
- non fiction
- Nature of contents
- dictionaries
- Series statement
- SAGE knowledge. Cases
- http://library.link/vocab/subjectName
-
- Kookaburra (Firm)
- New products
- New products
- Business forecasting
- Target audience
- specialized
- Label
- Kookaburra cricket bats : dealing with cannibalization, Julie Hennessy
- Note
-
- Originally Published in: Hennessy, J. (2012). Kookaburra Cricket Bats: Dealing with Cannibalization (Case revised 15/12/2014). 3-112-002. Evanston, IL: Kellogg School of Management at Northwestern University
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Carrier category
- online resource
- Carrier MARC source
- rdacarrier
- Content category
-
- text
- still image
- Content type MARC source
-
- rdacontent
- rdacontent
- Control code
- EDZ0001382773
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781473960459
- Media category
- computer
- Media MARC source
- rdamedia
- Other physical details
- illustrations (black and white, and colour).
- Specific material designation
- remote
- Label
- Kookaburra cricket bats : dealing with cannibalization, Julie Hennessy
- Note
-
- Originally Published in: Hennessy, J. (2012). Kookaburra Cricket Bats: Dealing with Cannibalization (Case revised 15/12/2014). 3-112-002. Evanston, IL: Kellogg School of Management at Northwestern University
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Carrier category
- online resource
- Carrier MARC source
- rdacarrier
- Content category
-
- text
- still image
- Content type MARC source
-
- rdacontent
- rdacontent
- Control code
- EDZ0001382773
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781473960459
- Media category
- computer
- Media MARC source
- rdamedia
- Other physical details
- illustrations (black and white, and colour).
- Specific material designation
- remote
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Kookaburra-cricket-bats--dealing-with/voPDRxcE08s/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Kookaburra-cricket-bats--dealing-with/voPDRxcE08s/">Kookaburra cricket bats : dealing with cannibalization, Julie Hennessy</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
