Coverart for item
The Resource Luxury strategy in action, edited by Jonas Hoffmann and Ivan Coste-Manière, (electronic book)

Luxury strategy in action, edited by Jonas Hoffmann and Ivan Coste-Manière, (electronic book)

Label
Luxury strategy in action
Title
Luxury strategy in action
Statement of responsibility
edited by Jonas Hoffmann and Ivan Coste-Manière
Contributor
Subject
Language
eng
Summary
"The meaning of luxury and the sorts of customers that buy luxury have continually been evolving, but never as dramatically as in the past 20 years. With more potential consumers, the luxury sector is today healthier than ever. However luxury companies have had to completely rethink their strategies and to rely on state-of-the-art marketing and management tools to help them keep up with consumers' shifting expectations, desires and dreams. Luxury Strategy in Action presents the view of an international panel of luxury experts on what is luxury management nowadays, how it is evolving, and which fundamentals are necessary to manage in this time of change. This book provides an insight into luxury management through a strategic approach, analyzing the latest trends in the industry, like the impact of online social networks and the role of emerging markets. It thus provides a multicultural, holistic perspective designed to create challenges to the established rules of the luxury industry"--Provided by publisher
Member of
Cataloging source
UKPGM
Dewey number
338.4/7
Illustrations
illustrations
Index
index present
LC call number
HD9999.L852
LC item number
L89 2012eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Hoffmann, Jonas
  • Coste-Manière, Ivan
http://library.link/vocab/subjectName
  • Luxury goods industry
  • Luxuries
  • Clothing trade
  • Fashion merchandising
Label
Luxury strategy in action, edited by Jonas Hoffmann and Ivan Coste-Manière, (electronic book)
Instantiates
Publication
Note
Includes index
Bibliography note
Includes bibliographical references (pages 182-201) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier.
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Contents
1. The evolution of the luxury market: stairway to heaven? -- 2. Luxury business: multinational organizations and global specializations -- 3. Finance survival guide: value creation and piña coladas -- 4. The PIER framework of luxury innovation -- 5. Retailing in the luxury industry -- 6. Internet, social media and luxury strategy -- 7. Branding principles in the luxury industry -- 8. Brand extensions in the luxury industry -- 9. Sustainable development in the luxury industry: beyond the apparent oxymoron
Control code
SPR769139704
Dimensions
unknown
Extent
1 online resource (xiv, 205 pages)
Form of item
online
Isbn
9780230361546
Media category
computer
Media MARC source
rdamedia.
Media type code
  • c
Other control number
9786613381491
Other physical details
illustrations.
Reproduction note
Electronic resource.
Specific material designation
remote
Label
Luxury strategy in action, edited by Jonas Hoffmann and Ivan Coste-Manière, (electronic book)
Publication
Note
Includes index
Bibliography note
Includes bibliographical references (pages 182-201) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier.
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Contents
1. The evolution of the luxury market: stairway to heaven? -- 2. Luxury business: multinational organizations and global specializations -- 3. Finance survival guide: value creation and piña coladas -- 4. The PIER framework of luxury innovation -- 5. Retailing in the luxury industry -- 6. Internet, social media and luxury strategy -- 7. Branding principles in the luxury industry -- 8. Brand extensions in the luxury industry -- 9. Sustainable development in the luxury industry: beyond the apparent oxymoron
Control code
SPR769139704
Dimensions
unknown
Extent
1 online resource (xiv, 205 pages)
Form of item
online
Isbn
9780230361546
Media category
computer
Media MARC source
rdamedia.
Media type code
  • c
Other control number
9786613381491
Other physical details
illustrations.
Reproduction note
Electronic resource.
Specific material designation
remote

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