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The Resource Maru Batting Center : customer lifetime value, Julie Hennessy & Evan Meagher

Maru Batting Center : customer lifetime value, Julie Hennessy & Evan Meagher

Label
Maru Batting Center : customer lifetime value
Title
Maru Batting Center
Title remainder
customer lifetime value
Statement of responsibility
Julie Hennessy & Evan Meagher
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
This exercise is one in a series intended to help students learn how to perform financial calculations in marketing contexts. Maru Keitou, a decorated former collegiate softball player with a PhD from Oxford University, ran Maru Batting Center in the Roppongi district of Tokyo's Minato ward. She had a deep knowledge of the game and of her customers, but she lacked a marketing background. She had recently signed up for a hosted customer relationship management service that would allow her to track the cost of acquiring and serving each of her four main customer segments. Using this data, she could determine which segments to target in the upcoming year
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Hennessy, Julie
Dewey number
658.1552
Illustrations
illustrations
Index
no index present
LC call number
HD47.35
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Meagher, Evan
Series statement
SAGE knowledge. Cases
http://library.link/vocab/subjectName
  • Business forecasting
  • Costs, Industrial
  • Customer loyalty
Target audience
specialized
Label
Maru Batting Center : customer lifetime value, Julie Hennessy & Evan Meagher
Instantiates
Publication
Note
  • Originally Published in: Hennessy, J., & Meagher, E. (2012). Maru Batting Center: Customer Lifetime Value (Case revised 31/03/2015). 3-112-003. Evanston, IL: Kellogg School of Management, Northwestern University
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001382781
Extent
1 online resource
Form of item
online
Isbn
9781473960435
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote
Label
Maru Batting Center : customer lifetime value, Julie Hennessy & Evan Meagher
Publication
Note
  • Originally Published in: Hennessy, J., & Meagher, E. (2012). Maru Batting Center: Customer Lifetime Value (Case revised 31/03/2015). 3-112-003. Evanston, IL: Kellogg School of Management, Northwestern University
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001382781
Extent
1 online resource
Form of item
online
Isbn
9781473960435
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote

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