The Resource Media literacy and semiotics, Elliot Gaines, (electronic book)
Media literacy and semiotics, Elliot Gaines, (electronic book)
Resource Information
The item Media literacy and semiotics, Elliot Gaines, (electronic book) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Media literacy and semiotics, Elliot Gaines, (electronic book) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- "Media Literacy and Semiotics is an indispensable resource for scholars, students, and the general public because it demystifies the subtly disguised practices often employed by the media to promote lifestyle choices, consumerism, and ideologies that may have a detrimental effect on society. This volume provides a lucid presentation and discussion of the sometimes quite ingenious strategies and techniques exploited by the media to persuade the public to embrace a particular point of view, or to purchase a product or service. In this sense, it provides the reader with the necessary tools to engage in critical thinking to avoid these pitfalls. This book, in essence, teaches the reader how to analyze the media with a critical eye to the underlying meanings and messages conveyed. Elliot Gaines has written at length on critical literacy and his prose is always articulate and precise. This book continues this tradition." - Frank Nuessel, Professor of Modern Languages and Linguistics, University Scholar, University of Louisville "Professor Gaines' book is an erudite study of the pervasive influence of media on everyday life that uses a creative combination of theory and applied analysis to make a persuasive case for how the illuminating power of semiotics itself constitutes an advanced form of media literacy." - David Descutner, Executive Vice Provost for Academic Affairs and Professor of Communication Studies, Ohio University
- Language
- eng
- Extent
- 194 p.
- Contents
-
- Introduction: Media Literacy and Semiotics * Media Literacy and Semiotics * Chapter Two: The Necessary Ambiguity of Communication * Power and Proxy in Media Semiotics * Audiences and the Semiotics of Space * Entertainment, Culture, Ideology, and Myth * The Narrative Semiotics of The Daily Show * News, Culture, Information, and Entertainment * Glossary
- Isbn
- 9780230108288
- Label
- Media literacy and semiotics
- Title
- Media literacy and semiotics
- Statement of responsibility
- Elliot Gaines
- Language
- eng
- Summary
- "Media Literacy and Semiotics is an indispensable resource for scholars, students, and the general public because it demystifies the subtly disguised practices often employed by the media to promote lifestyle choices, consumerism, and ideologies that may have a detrimental effect on society. This volume provides a lucid presentation and discussion of the sometimes quite ingenious strategies and techniques exploited by the media to persuade the public to embrace a particular point of view, or to purchase a product or service. In this sense, it provides the reader with the necessary tools to engage in critical thinking to avoid these pitfalls. This book, in essence, teaches the reader how to analyze the media with a critical eye to the underlying meanings and messages conveyed. Elliot Gaines has written at length on critical literacy and his prose is always articulate and precise. This book continues this tradition." - Frank Nuessel, Professor of Modern Languages and Linguistics, University Scholar, University of Louisville "Professor Gaines' book is an erudite study of the pervasive influence of media on everyday life that uses a creative combination of theory and applied analysis to make a persuasive case for how the illuminating power of semiotics itself constitutes an advanced form of media literacy." - David Descutner, Executive Vice Provost for Academic Affairs and Professor of Communication Studies, Ohio University
- Cataloging source
- UK-WkNB
- http://library.link/vocab/creatorDate
- 1950-
- http://library.link/vocab/creatorName
- Gaines, Elliot
- Dewey number
- 302.2301
- Index
- no index present
- LC call number
- P96.S43G32 2010
- Literary form
- non fiction
- http://library.link/vocab/subjectName
-
- Mass media
- Media literacy
- Summary expansion
- A useful guide to understanding the structure and meaning of media and its messages
- Label
- Media literacy and semiotics, Elliot Gaines, (electronic book)
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Introduction: Media Literacy and Semiotics * Media Literacy and Semiotics * Chapter Two: The Necessary Ambiguity of Communication * Power and Proxy in Media Semiotics * Audiences and the Semiotics of Space * Entertainment, Culture, Ideology, and Myth * The Narrative Semiotics of The Daily Show * News, Culture, Information, and Entertainment * Glossary
- Control code
- 9780230115514
- Extent
- 194 p.
- Form of item
- electronic
- Governing access note
- Users can print and/or download individual articles/chapters and other individual items from Palgrave Connect ebooks, limited to no more than one chapter per title per authorised user
- Isbn
- 9780230108288
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Specific material designation
- unspecified
- Type of computer file
- PDF.
- Label
- Media literacy and semiotics, Elliot Gaines, (electronic book)
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Introduction: Media Literacy and Semiotics * Media Literacy and Semiotics * Chapter Two: The Necessary Ambiguity of Communication * Power and Proxy in Media Semiotics * Audiences and the Semiotics of Space * Entertainment, Culture, Ideology, and Myth * The Narrative Semiotics of The Daily Show * News, Culture, Information, and Entertainment * Glossary
- Control code
- 9780230115514
- Extent
- 194 p.
- Form of item
- electronic
- Governing access note
- Users can print and/or download individual articles/chapters and other individual items from Palgrave Connect ebooks, limited to no more than one chapter per title per authorised user
- Isbn
- 9780230108288
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Specific material designation
- unspecified
- Type of computer file
- PDF.
Library Links
Embed
Settings
Select options that apply then copy and paste the RDF/HTML data fragment to include in your application
Embed this data in a secure (HTTPS) page:
Layout options:
Include data citation:
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Media-literacy-and-semiotics-Elliot-Gaines/WQoyKR8SONI/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Media-literacy-and-semiotics-Elliot-Gaines/WQoyKR8SONI/">Media literacy and semiotics, Elliot Gaines, (electronic book)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
Note: Adjust the width and height settings defined in the RDF/HTML code fragment to best match your requirements
Preview
Cite Data - Experimental
Data Citation of the Item Media literacy and semiotics, Elliot Gaines, (electronic book)
Copy and paste the following RDF/HTML data fragment to cite this resource
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Media-literacy-and-semiotics-Elliot-Gaines/WQoyKR8SONI/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Media-literacy-and-semiotics-Elliot-Gaines/WQoyKR8SONI/">Media literacy and semiotics, Elliot Gaines, (electronic book)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
