Coverart for item
The Resource Media literacy and semiotics, Elliot Gaines, (electronic book)

Media literacy and semiotics, Elliot Gaines, (electronic book)

Label
Media literacy and semiotics
Title
Media literacy and semiotics
Statement of responsibility
Elliot Gaines
Creator
Subject
Language
eng
Summary
"Media Literacy and Semiotics is an indispensable resource for scholars, students, and the general public because it demystifies the subtly disguised practices often employed by the media to promote lifestyle choices, consumerism, and ideologies that may have a detrimental effect on society. This volume provides a lucid presentation and discussion of the sometimes quite ingenious strategies and techniques exploited by the media to persuade the public to embrace a particular point of view, or to purchase a product or service. In this sense, it provides the reader with the necessary tools to engage in critical thinking to avoid these pitfalls. This book, in essence, teaches the reader how to analyze the media with a critical eye to the underlying meanings and messages conveyed. Elliot Gaines has written at length on critical literacy and his prose is always articulate and precise. This book continues this tradition." - Frank Nuessel, Professor of Modern Languages and Linguistics, University Scholar, University of Louisville "Professor Gaines' book is an erudite study of the pervasive influence of media on everyday life that uses a creative combination of theory and applied analysis to make a persuasive case for how the illuminating power of semiotics itself constitutes an advanced form of media literacy." - David Descutner, Executive Vice Provost for Academic Affairs and Professor of Communication Studies, Ohio University
Cataloging source
UK-WkNB
http://library.link/vocab/creatorDate
1950-
http://library.link/vocab/creatorName
Gaines, Elliot
Dewey number
302.2301
Index
no index present
LC call number
P96.S43G32 2010
Literary form
non fiction
http://library.link/vocab/subjectName
  • Mass media
  • Media literacy
Summary expansion
A useful guide to understanding the structure and meaning of media and its messages
Label
Media literacy and semiotics, Elliot Gaines, (electronic book)
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: Media Literacy and Semiotics * Media Literacy and Semiotics * Chapter Two: The Necessary Ambiguity of Communication * Power and Proxy in Media Semiotics * Audiences and the Semiotics of Space * Entertainment, Culture, Ideology, and Myth * The Narrative Semiotics of The Daily Show * News, Culture, Information, and Entertainment * Glossary
Control code
9780230115514
Extent
194 p.
Form of item
electronic
Governing access note
Users can print and/or download individual articles/chapters and other individual items from Palgrave Connect ebooks, limited to no more than one chapter per title per authorised user
Isbn
9780230108288
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
unspecified
Type of computer file
PDF.
Label
Media literacy and semiotics, Elliot Gaines, (electronic book)
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: Media Literacy and Semiotics * Media Literacy and Semiotics * Chapter Two: The Necessary Ambiguity of Communication * Power and Proxy in Media Semiotics * Audiences and the Semiotics of Space * Entertainment, Culture, Ideology, and Myth * The Narrative Semiotics of The Daily Show * News, Culture, Information, and Entertainment * Glossary
Control code
9780230115514
Extent
194 p.
Form of item
electronic
Governing access note
Users can print and/or download individual articles/chapters and other individual items from Palgrave Connect ebooks, limited to no more than one chapter per title per authorised user
Isbn
9780230108288
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
unspecified
Type of computer file
PDF.

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