The Resource Mercedes and the moose test (B), Daniel Diermeier
Mercedes and the moose test (B), Daniel Diermeier
Resource Information
The item Mercedes and the moose test (B), Daniel Diermeier represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Mercedes and the moose test (B), Daniel Diermeier represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- The case describes a crisis management situation faced by Mercedes-Benz, a division of Daimler-Benz AG. In 1997 Mercedes introduced a revolutionary new car, the A-class, Mercedes' first entry into the compact car segment. The A-class was positioned as an entry-level vehicle in the Mercedes line and represented Mercedes' attempt to grow beyond its core market. A few days after the car was officially introduced, it rolled-over during a test known as the "moose test" conducted by a Swedish journalist. The A-class's failed moose-test created extensive media coverage in Germany and other European countries, threatening the success of the A-class launch
- Language
- eng
- Extent
- 1 online resource
- Note
-
- Originally published: Diermeier, D. (2004). Mercedes and the moose test (B). 5-403-755(B) Evanston, IL: Kellogg School of Management, Northwestern University
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Isbn
- 9781473992405
- Label
- Mercedes and the moose test (B)
- Title
- Mercedes and the moose test (B)
- Statement of responsibility
- Daniel Diermeier
- Language
- eng
- Summary
- The case describes a crisis management situation faced by Mercedes-Benz, a division of Daimler-Benz AG. In 1997 Mercedes introduced a revolutionary new car, the A-class, Mercedes' first entry into the compact car segment. The A-class was positioned as an entry-level vehicle in the Mercedes line and represented Mercedes' attempt to grow beyond its core market. A few days after the car was officially introduced, it rolled-over during a test known as the "moose test" conducted by a Swedish journalist. The A-class's failed moose-test created extensive media coverage in Germany and other European countries, threatening the success of the A-class launch
- Cataloging source
- CaToSAGE
- http://library.link/vocab/creatorName
- Diermeier, Daniel
- Dewey number
- 338.476292220943
- Illustrations
- illustrations
- Index
- no index present
- LC call number
- HD9710.G34
- LC item number
- D353 2017
- Literary form
- non fiction
- Nature of contents
- dictionaries
- Series statement
- SAGE Knowledge. Cases
- http://library.link/vocab/subjectName
-
- Daimler-Benz Aktiengesellschaft
- Automobile industry and trade
- Automobiles
- New products
- Target audience
- specialized
- Label
- Mercedes and the moose test (B), Daniel Diermeier
- Note
-
- Originally published: Diermeier, D. (2004). Mercedes and the moose test (B). 5-403-755(B) Evanston, IL: Kellogg School of Management, Northwestern University
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGE000000163
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781473992405
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- Specific material designation
- remote
- Label
- Mercedes and the moose test (B), Daniel Diermeier
- Note
-
- Originally published: Diermeier, D. (2004). Mercedes and the moose test (B). 5-403-755(B) Evanston, IL: Kellogg School of Management, Northwestern University
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGE000000163
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781473992405
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- Specific material designation
- remote
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Mercedes-and-the-moose-test-B-Daniel/1SvkwNc0Qvs/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Mercedes-and-the-moose-test-B-Daniel/1SvkwNc0Qvs/">Mercedes and the moose test (B), Daniel Diermeier</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
