The Resource Pakwheels.com--the next challenge!, Farrah Arif, Sarah Suneel Sarfraz
Pakwheels.com--the next challenge!, Farrah Arif, Sarah Suneel Sarfraz
Resource Information
The item Pakwheels.com--the next challenge!, Farrah Arif, Sarah Suneel Sarfraz represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Pakwheels.com--the next challenge!, Farrah Arif, Sarah Suneel Sarfraz represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- This case features the challenges of a start-up website in the used car market in 2015 as its founding partners assess potential sources of profitable growth and ways to maintain their competitive advantage. Founded in Pakistan, PakWheels.com was a vertically classified automotive portal. The case goes on to illustrate how PakWheels.com successfully revolutionized the used-car trade channel by bridging the gap between the traditional retail channel of car dealers and buyers. Key discussion points of the case revolve around the turning point of PakWheels business, namely retention of users while sustaining the current business model, identification of key strategies for scaling up and monetization, and response to competitive threats to safeguard its market position. Through assessing these options and discussing this case, students will learn about strategic problems faced by online portals as well as how these unique businesses create value for end users
- Language
- eng
- Extent
- 1 online resource
- Note
-
- Originally published in Arif, F., & Sarfraz, S. S. (2017). Pakwheels.com--The next challenge! Asian Journal of Management Cases 14(2), 137-159. DOI:
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Isbn
- 9781526448675
- Label
- Pakwheels.com--the next challenge!
- Title
- Pakwheels.com--the next challenge!
- Statement of responsibility
- Farrah Arif, Sarah Suneel Sarfraz
- Language
- eng
- Summary
- This case features the challenges of a start-up website in the used car market in 2015 as its founding partners assess potential sources of profitable growth and ways to maintain their competitive advantage. Founded in Pakistan, PakWheels.com was a vertically classified automotive portal. The case goes on to illustrate how PakWheels.com successfully revolutionized the used-car trade channel by bridging the gap between the traditional retail channel of car dealers and buyers. Key discussion points of the case revolve around the turning point of PakWheels business, namely retention of users while sustaining the current business model, identification of key strategies for scaling up and monetization, and response to competitive threats to safeguard its market position. Through assessing these options and discussing this case, students will learn about strategic problems faced by online portals as well as how these unique businesses create value for end users
- Cataloging source
- CaToSAGE
- http://library.link/vocab/creatorName
- Arif, Farrah
- Dewey number
- 338
- Illustrations
- illustrations
- Index
- no index present
- LC call number
- HD9710.P18
- LC item number
- P353 2017
- Literary form
- non fiction
- Nature of contents
- dictionaries
- http://library.link/vocab/relatedWorkOrContributorName
- Sarfraz, Sarah Suneel
- Series statement
- SAGE Knowledge. Cases
- http://library.link/vocab/subjectName
-
- Used car trade
- Automobile industry and trade
- Target audience
- specialized
- Label
- Pakwheels.com--the next challenge!, Farrah Arif, Sarah Suneel Sarfraz
- Note
-
- Originally published in Arif, F., & Sarfraz, S. S. (2017). Pakwheels.com--The next challenge! Asian Journal of Management Cases 14(2), 137-159. DOI:
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGE000003620
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781526448675
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- Specific material designation
- remote
- Label
- Pakwheels.com--the next challenge!, Farrah Arif, Sarah Suneel Sarfraz
- Note
-
- Originally published in Arif, F., & Sarfraz, S. S. (2017). Pakwheels.com--The next challenge! Asian Journal of Management Cases 14(2), 137-159. DOI:
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGE000003620
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781526448675
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- Specific material designation
- remote
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Pakwheels.com--the-next-challenge-Farrah-Arif/sZPETuHx-2M/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Pakwheels.com--the-next-challenge-Farrah-Arif/sZPETuHx-2M/">Pakwheels.com--the next challenge!, Farrah Arif, Sarah Suneel Sarfraz</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
