Coverart for item
The Resource Pakwheels.com--the next challenge!, Farrah Arif, Sarah Suneel Sarfraz

Pakwheels.com--the next challenge!, Farrah Arif, Sarah Suneel Sarfraz

Label
Pakwheels.com--the next challenge!
Title
Pakwheels.com--the next challenge!
Statement of responsibility
Farrah Arif, Sarah Suneel Sarfraz
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
This case features the challenges of a start-up website in the used car market in 2015 as its founding partners assess potential sources of profitable growth and ways to maintain their competitive advantage. Founded in Pakistan, PakWheels.com was a vertically classified automotive portal. The case goes on to illustrate how PakWheels.com successfully revolutionized the used-car trade channel by bridging the gap between the traditional retail channel of car dealers and buyers. Key discussion points of the case revolve around the turning point of PakWheels business, namely retention of users while sustaining the current business model, identification of key strategies for scaling up and monetization, and response to competitive threats to safeguard its market position. Through assessing these options and discussing this case, students will learn about strategic problems faced by online portals as well as how these unique businesses create value for end users
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Arif, Farrah
Dewey number
338
Illustrations
illustrations
Index
no index present
LC call number
HD9710.P18
LC item number
P353 2017
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Sarfraz, Sarah Suneel
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Used car trade
  • Automobile industry and trade
Target audience
specialized
Label
Pakwheels.com--the next challenge!, Farrah Arif, Sarah Suneel Sarfraz
Instantiates
Publication
Note
  • Originally published in Arif, F., & Sarfraz, S. S. (2017). Pakwheels.com--The next challenge! Asian Journal of Management Cases 14(2), 137-159. DOI:
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003620
Extent
1 online resource
Form of item
online
Isbn
9781526448675
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
Pakwheels.com--the next challenge!, Farrah Arif, Sarah Suneel Sarfraz
Publication
Note
  • Originally published in Arif, F., & Sarfraz, S. S. (2017). Pakwheels.com--The next challenge! Asian Journal of Management Cases 14(2), 137-159. DOI:
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003620
Extent
1 online resource
Form of item
online
Isbn
9781526448675
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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