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The Resource Pepita Disco PPM : margins and elasticity, Julie Hennessy & Evan Meagher

Pepita Disco PPM : margins and elasticity, Julie Hennessy & Evan Meagher

Label
Pepita Disco PPM : margins and elasticity
Title
Pepita Disco PPM
Title remainder
margins and elasticity
Statement of responsibility
Julie Hennessy & Evan Meagher
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
Carolina Araujo had recently taken control of her family's business, Pepita Disco PPM, Uruguay's second-largest producer of beef-based dog food, treats, and toys. While she respected the company's nearly eighty-year history, Carolina felt that Pepita Disco had grown complacent with its market share and was basically preserving the status quo. Her plan was to re-energize the employee base and grow Pepita Disco's business faster than the overall market. This exercise poses a fictional problem about a company's efforts to predict the impacts of price, product cost, and spending moves on profitability
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Hennessy, Julie
Dewey number
657
Illustrations
illustrations
Index
no index present
LC call number
HF5636
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Meagher, Evan
Series statement
SAGE knowledge. Cases
http://library.link/vocab/subjectName
  • Pepita Disco PPM
  • Accounting
Target audience
specialized
Label
Pepita Disco PPM : margins and elasticity, Julie Hennessy & Evan Meagher
Instantiates
Publication
Note
  • Originally Published in: Hennessy, J., & Meagher, E. (2012). Pepita Disco PPM: Margins and Elasticity (Case revised 15/12/2014). 3-112-004. Evanston, IL: Kellogg School of Management, Northwestern University
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001380084
Extent
1 online resource
Form of item
online
Isbn
9781473960428
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote
Label
Pepita Disco PPM : margins and elasticity, Julie Hennessy & Evan Meagher
Publication
Note
  • Originally Published in: Hennessy, J., & Meagher, E. (2012). Pepita Disco PPM: Margins and Elasticity (Case revised 15/12/2014). 3-112-004. Evanston, IL: Kellogg School of Management, Northwestern University
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001380084
Extent
1 online resource
Form of item
online
Isbn
9781473960428
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote

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