The Resource Private label outsourcing at MegaTex : necessity, accessory or a parasite?, Sushil S. Chaurasia,(Department of Marketing, Symbiosis International University, Pune, India), and Rani Poojitha Devi Kolati,(Department of Marketing, Symbiosis International University, Pune, India)
Private label outsourcing at MegaTex : necessity, accessory or a parasite?, Sushil S. Chaurasia,(Department of Marketing, Symbiosis International University, Pune, India), and Rani Poojitha Devi Kolati,(Department of Marketing, Symbiosis International University, Pune, India)
Resource Information
The item Private label outsourcing at MegaTex : necessity, accessory or a parasite?, Sushil S. Chaurasia,(Department of Marketing, Symbiosis International University, Pune, India), and Rani Poojitha Devi Kolati,(Department of Marketing, Symbiosis International University, Pune, India) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Private label outsourcing at MegaTex : necessity, accessory or a parasite?, Sushil S. Chaurasia,(Department of Marketing, Symbiosis International University, Pune, India), and Rani Poojitha Devi Kolati,(Department of Marketing, Symbiosis International University, Pune, India) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- Retailers see private label as a strategic weapon against brand manufacturer to increase store profitability, but looking at the private label from brand manufacturer's perspective, determinants and strategic choices are even more complex than that of a retailer. The case is about MegaTex Ltd.'s strategic call for private label production opportunity by Maximus Fashion and Retail Limited. The case discusses the dilemma of MegaTex for manufacturing private label in spite of having their own brand in competition. The case compels to drive strategic questions such as in what circumstances brand manufacturers should concentrate on manufacturing their own brand or should they concentrate on both private label and their brand? Or, as an alternative, should they purely dedicate themselves in manufacturing private label and stop manufacturing their own brand?
- Language
- eng
- Extent
- 1 online resource (7 pages)
- Note
-
- Participants will be able to understand the concept and economics of private label. Participants will be able to understand the determinants and strategic choices for private label from retailer's and manufacturer's perspective. Participants will be able to understand the rationale for which brand manufacturer opts for manufacturing private label in spite of having its own brand in competition. Participants will be able to identify the situations under which a brand manufacturer should concentrate on manufacturing his/her own brand or both private label and his/her brand
- Teaching notes are available for educators only. Please contact your library to gain login details or e-mail support@emeraldinsight.com to request teaching notes
- Label
- Private label outsourcing at MegaTex : necessity, accessory or a parasite?
- Title
- Private label outsourcing at MegaTex
- Title remainder
- necessity, accessory or a parasite?
- Statement of responsibility
- Sushil S. Chaurasia,(Department of Marketing, Symbiosis International University, Pune, India), and Rani Poojitha Devi Kolati,(Department of Marketing, Symbiosis International University, Pune, India)
- Language
- eng
- Summary
- Retailers see private label as a strategic weapon against brand manufacturer to increase store profitability, but looking at the private label from brand manufacturer's perspective, determinants and strategic choices are even more complex than that of a retailer. The case is about MegaTex Ltd.'s strategic call for private label production opportunity by Maximus Fashion and Retail Limited. The case discusses the dilemma of MegaTex for manufacturing private label in spite of having their own brand in competition. The case compels to drive strategic questions such as in what circumstances brand manufacturers should concentrate on manufacturing their own brand or should they concentrate on both private label and their brand? Or, as an alternative, should they purely dedicate themselves in manufacturing private label and stop manufacturing their own brand?
- Cataloging source
- UtOrBLW
- http://library.link/vocab/creatorName
- Chaurasia, Sushil S
- Dewey number
- 658.723
- Illustrations
- illustrations
- Index
- no index present
- Intended audience
- The case is well suited for MBA and executive MBA class on retailing management, strategic management, marketing strategy and brand management
- LC call number
- HD2381
- LC item number
- .C43 2016
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
- Kolati, Rani Poojitha Devi
- http://library.link/vocab/subjectName
-
- Subcontracting
- Contracting out
- Product management
- Label
- Private label outsourcing at MegaTex : necessity, accessory or a parasite?, Sushil S. Chaurasia,(Department of Marketing, Symbiosis International University, Pune, India), and Rani Poojitha Devi Kolati,(Department of Marketing, Symbiosis International University, Pune, India)
- Note
-
- Participants will be able to understand the concept and economics of private label. Participants will be able to understand the determinants and strategic choices for private label from retailer's and manufacturer's perspective. Participants will be able to understand the rationale for which brand manufacturer opts for manufacturing private label in spite of having its own brand in competition. Participants will be able to identify the situations under which a brand manufacturer should concentrate on manufacturing his/her own brand or both private label and his/her brand
- Teaching notes are available for educators only. Please contact your library to gain login details or e-mail support@emeraldinsight.com to request teaching notes
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- emerald843
- Dimensions
- unknown
- Extent
- 1 online resource (7 pages)
- Form of item
- online
- Issn
- 2045-0621
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- 20 illustrations.
- Specific material designation
- remote
- Label
- Private label outsourcing at MegaTex : necessity, accessory or a parasite?, Sushil S. Chaurasia,(Department of Marketing, Symbiosis International University, Pune, India), and Rani Poojitha Devi Kolati,(Department of Marketing, Symbiosis International University, Pune, India)
- Note
-
- Participants will be able to understand the concept and economics of private label. Participants will be able to understand the determinants and strategic choices for private label from retailer's and manufacturer's perspective. Participants will be able to understand the rationale for which brand manufacturer opts for manufacturing private label in spite of having its own brand in competition. Participants will be able to identify the situations under which a brand manufacturer should concentrate on manufacturing his/her own brand or both private label and his/her brand
- Teaching notes are available for educators only. Please contact your library to gain login details or e-mail support@emeraldinsight.com to request teaching notes
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- emerald843
- Dimensions
- unknown
- Extent
- 1 online resource (7 pages)
- Form of item
- online
- Issn
- 2045-0621
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- 20 illustrations.
- Specific material designation
- remote
Subject
- Marketing
- Marketing strategy/methods
- Outsourcing/subcontracting
- Product management
- Retailing
- Strategic management/planning
- Subcontracting
- The subject area is marketing strategy
- Brand management/equity
- CSS 11: Strategy
- Contracting out
Member of
- Emerald emerging markets case studies, volume 6, issue 3
- Online access with purchase: Emerald Emerging Markets Case Studies
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Data Citation of the Item Private label outsourcing at MegaTex : necessity, accessory or a parasite?, Sushil S. Chaurasia,(Department of Marketing, Symbiosis International University, Pune, India), and Rani Poojitha Devi Kolati,(Department of Marketing, Symbiosis International University, Pune, India)
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Private-label-outsourcing-at-MegaTex--necessity/_XfXhrsSj_E/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Private-label-outsourcing-at-MegaTex--necessity/_XfXhrsSj_E/">Private label outsourcing at MegaTex : necessity, accessory or a parasite?, Sushil S. Chaurasia,(Department of Marketing, Symbiosis International University, Pune, India), and Rani Poojitha Devi Kolati,(Department of Marketing, Symbiosis International University, Pune, India)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
