The Resource Private label outsourcing at MegaTex : necessity, accessory or a parasite?, Sushil S. Chaurasia,(Department of Marketing, Symbiosis International University, Pune, India), and Rani Poojitha Devi Kolati,(Department of Marketing, Symbiosis International University, Pune, India)

Private label outsourcing at MegaTex : necessity, accessory or a parasite?, Sushil S. Chaurasia,(Department of Marketing, Symbiosis International University, Pune, India), and Rani Poojitha Devi Kolati,(Department of Marketing, Symbiosis International University, Pune, India)

Label
Private label outsourcing at MegaTex : necessity, accessory or a parasite?
Title
Private label outsourcing at MegaTex
Title remainder
necessity, accessory or a parasite?
Statement of responsibility
Sushil S. Chaurasia,(Department of Marketing, Symbiosis International University, Pune, India), and Rani Poojitha Devi Kolati,(Department of Marketing, Symbiosis International University, Pune, India)
Creator
Contributor
Author
Subject
Language
eng
Summary
Retailers see private label as a strategic weapon against brand manufacturer to increase store profitability, but looking at the private label from brand manufacturer's perspective, determinants and strategic choices are even more complex than that of a retailer. The case is about MegaTex Ltd.'s strategic call for private label production opportunity by Maximus Fashion and Retail Limited. The case discusses the dilemma of MegaTex for manufacturing private label in spite of having their own brand in competition. The case compels to drive strategic questions such as in what circumstances brand manufacturers should concentrate on manufacturing their own brand or should they concentrate on both private label and their brand? Or, as an alternative, should they purely dedicate themselves in manufacturing private label and stop manufacturing their own brand?
Member of
Cataloging source
UtOrBLW
http://library.link/vocab/creatorName
Chaurasia, Sushil S
Dewey number
658.723
Illustrations
illustrations
Index
no index present
Intended audience
The case is well suited for MBA and executive MBA class on retailing management, strategic management, marketing strategy and brand management
LC call number
HD2381
LC item number
.C43 2016
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Kolati, Rani Poojitha Devi
http://library.link/vocab/subjectName
  • Subcontracting
  • Contracting out
  • Product management
Label
Private label outsourcing at MegaTex : necessity, accessory or a parasite?, Sushil S. Chaurasia,(Department of Marketing, Symbiosis International University, Pune, India), and Rani Poojitha Devi Kolati,(Department of Marketing, Symbiosis International University, Pune, India)
Instantiates
Publication
Copyright
Note
  • Participants will be able to understand the concept and economics of private label. Participants will be able to understand the determinants and strategic choices for private label from retailer's and manufacturer's perspective. Participants will be able to understand the rationale for which brand manufacturer opts for manufacturing private label in spite of having its own brand in competition. Participants will be able to identify the situations under which a brand manufacturer should concentrate on manufacturing his/her own brand or both private label and his/her brand
  • Teaching notes are available for educators only. Please contact your library to gain login details or e-mail support@emeraldinsight.com to request teaching notes
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
emerald843
Dimensions
unknown
Extent
1 online resource (7 pages)
Form of item
online
Issn
2045-0621
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
20 illustrations.
Specific material designation
remote
Label
Private label outsourcing at MegaTex : necessity, accessory or a parasite?, Sushil S. Chaurasia,(Department of Marketing, Symbiosis International University, Pune, India), and Rani Poojitha Devi Kolati,(Department of Marketing, Symbiosis International University, Pune, India)
Publication
Copyright
Note
  • Participants will be able to understand the concept and economics of private label. Participants will be able to understand the determinants and strategic choices for private label from retailer's and manufacturer's perspective. Participants will be able to understand the rationale for which brand manufacturer opts for manufacturing private label in spite of having its own brand in competition. Participants will be able to identify the situations under which a brand manufacturer should concentrate on manufacturing his/her own brand or both private label and his/her brand
  • Teaching notes are available for educators only. Please contact your library to gain login details or e-mail support@emeraldinsight.com to request teaching notes
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
emerald843
Dimensions
unknown
Extent
1 online resource (7 pages)
Form of item
online
Issn
2045-0621
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
20 illustrations.
Specific material designation
remote

Library Locations