The Resource The case of Synthroid (B) : marketing a drug coming off patent, Alice M. Tybout, Julie Hennessy, Natalie Fahey & Charlotte Snyder
The case of Synthroid (B) : marketing a drug coming off patent, Alice M. Tybout, Julie Hennessy, Natalie Fahey & Charlotte Snyder
Resource Information
The item The case of Synthroid (B) : marketing a drug coming off patent, Alice M. Tybout, Julie Hennessy, Natalie Fahey & Charlotte Snyder represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item The case of Synthroid (B) : marketing a drug coming off patent, Alice M. Tybout, Julie Hennessy, Natalie Fahey & Charlotte Snyder represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- The case tells the story of Synthroid from its development in 1958 as the first synthetic thyroxine molecule to its competition against generic equivalents in 2004. The case introduces students to the pharmaceutical industry, its practices and some of the complexities of pricing and drug choice, with drug manufacturers, insurance companies, physicians, pharmacists and patients all playing a role. It also provides a primer on hypothyroidism, its symptoms and its treatment
- Language
- eng
- Extent
- 1 online resource
- Note
-
- Originally Published in: Tybout, A. M., Hennessy, J., Fahey, N., & Snyder, C. (2013). The Case of Synthroid (B): Marketing a Drug Coming Off Patent. 5-312-506(B). Evanston, IL: Kellogg School of Management, Northwestern University
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Isbn
- 9781473972216
- Label
- The case of Synthroid (B) : marketing a drug coming off patent
- Title
- The case of Synthroid (B)
- Title remainder
- marketing a drug coming off patent
- Statement of responsibility
- Alice M. Tybout, Julie Hennessy, Natalie Fahey & Charlotte Snyder
- Language
- eng
- Summary
- The case tells the story of Synthroid from its development in 1958 as the first synthetic thyroxine molecule to its competition against generic equivalents in 2004. The case introduces students to the pharmaceutical industry, its practices and some of the complexities of pricing and drug choice, with drug manufacturers, insurance companies, physicians, pharmacists and patients all playing a role. It also provides a primer on hypothyroidism, its symptoms and its treatment
- Cataloging source
- StDuBDS
- http://library.link/vocab/creatorName
- Tybout, Alice M
- Dewey number
- 658.81
- Illustrations
- illustrations
- Index
- no index present
- LC call number
- HF5439.D75
- Literary form
- non fiction
- Nature of contents
- dictionaries
- http://library.link/vocab/relatedWorkOrContributorName
-
- Hennessy, Julie
- Fahey, Natalie
- Snyder, Charlotte
- Series statement
- SAGE knowledge. Cases
- http://library.link/vocab/subjectName
-
- Drugs
- Marketing
- Target audience
- specialized
- Label
- The case of Synthroid (B) : marketing a drug coming off patent, Alice M. Tybout, Julie Hennessy, Natalie Fahey & Charlotte Snyder
- Note
-
- Originally Published in: Tybout, A. M., Hennessy, J., Fahey, N., & Snyder, C. (2013). The Case of Synthroid (B): Marketing a Drug Coming Off Patent. 5-312-506(B). Evanston, IL: Kellogg School of Management, Northwestern University
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Carrier category
- online resource
- Carrier MARC source
- rdacarrier
- Content category
-
- text
- still image
- Content type MARC source
-
- rdacontent
- rdacontent
- Control code
- EDZ0001383543
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781473972216
- Media category
- computer
- Media MARC source
- rdamedia
- Other physical details
- illustrations (black and white, and colour).
- Specific material designation
- remote
- Label
- The case of Synthroid (B) : marketing a drug coming off patent, Alice M. Tybout, Julie Hennessy, Natalie Fahey & Charlotte Snyder
- Note
-
- Originally Published in: Tybout, A. M., Hennessy, J., Fahey, N., & Snyder, C. (2013). The Case of Synthroid (B): Marketing a Drug Coming Off Patent. 5-312-506(B). Evanston, IL: Kellogg School of Management, Northwestern University
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Carrier category
- online resource
- Carrier MARC source
- rdacarrier
- Content category
-
- text
- still image
- Content type MARC source
-
- rdacontent
- rdacontent
- Control code
- EDZ0001383543
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781473972216
- Media category
- computer
- Media MARC source
- rdamedia
- Other physical details
- illustrations (black and white, and colour).
- Specific material designation
- remote
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/The-case-of-Synthroid-B--marketing-a-drug/3BvojY7Z2E4/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/The-case-of-Synthroid-B--marketing-a-drug/3BvojY7Z2E4/">The case of Synthroid (B) : marketing a drug coming off patent, Alice M. Tybout, Julie Hennessy, Natalie Fahey & Charlotte Snyder</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/The-case-of-Synthroid-B--marketing-a-drug/3BvojY7Z2E4/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/The-case-of-Synthroid-B--marketing-a-drug/3BvojY7Z2E4/">The case of Synthroid (B) : marketing a drug coming off patent, Alice M. Tybout, Julie Hennessy, Natalie Fahey & Charlotte Snyder</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
