The Resource The future of marketing : practical strategies for marketers in the post-internet age, C. N. A. Molenaar
The future of marketing : practical strategies for marketers in the post-internet age, C. N. A. Molenaar
Resource Information
The item The future of marketing : practical strategies for marketers in the post-internet age, C. N. A. Molenaar represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item The future of marketing : practical strategies for marketers in the post-internet age, C. N. A. Molenaar represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.
This item is available to borrow from 1 library branch.
- Extent
- xxviii, 235 p.
- Contents
-
- List of figures
- List of tables
- Foreword
- Introduction
- 1.
- Internet has changed your world.
- p. 1
- 2.
- Finding your e-market.
- p. 32
- 3.
- What the Internet can and can't do.
- p. 52
- 4.
- Getting the best out of the internet.
- p. 77
- 5.
- e-Customer focus.
- p. 105
- 6.
- digital market place.
- p. 133
- 7.
- Not everyone is equal on the internet.
- p. 152
- 8.
- Strategic choices: winning or losing.
- p. 180
- 9.
- Think it: do it.
- p. 211
- Realization and implementation.
- p. 225
- Summary.
- p. 226
- Index.
- p. 229
- Isbn
- 9780273654971
- Label
- The future of marketing : practical strategies for marketers in the post-internet age
- Title
- The future of marketing
- Title remainder
- practical strategies for marketers in the post-internet age
- Statement of responsibility
- C. N. A. Molenaar
- Language
- eng
- Summary
- P. 226
- Cataloging source
- UKM
- http://library.link/vocab/creatorName
- Molenaar, Cor
- Index
- index present
- LC call number
- HF5415.1265
- LC item number
- .M65 2002
- Literary form
- non fiction
- http://library.link/vocab/subjectName
-
- Internet marketing
- World Wide Web
- Telemarketing
- Label
- The future of marketing : practical strategies for marketers in the post-internet age, C. N. A. Molenaar
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- List of figures
- List of tables
- Foreword
- Introduction
- 1.
- Internet has changed your world.
- p. 1
- 2.
- Finding your e-market.
- p. 32
- 3.
- What the Internet can and can't do.
- p. 52
- 4.
- Getting the best out of the internet.
- p. 77
- 5.
- e-Customer focus.
- p. 105
- 6.
- digital market place.
- p. 133
- 7.
- Not everyone is equal on the internet.
- p. 152
- 8.
- Strategic choices: winning or losing.
- p. 180
- 9.
- Think it: do it.
- p. 211
- Realization and implementation.
- p. 225
- Summary.
- p. 226
- Index.
- p. 229
- Control code
- GLAD84528188-B
- Dimensions
- 24 cm.
- Extent
- xxviii, 235 p.
- Isbn
- 9780273654971
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Label
- The future of marketing : practical strategies for marketers in the post-internet age, C. N. A. Molenaar
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- List of figures
- List of tables
- Foreword
- Introduction
- 1.
- Internet has changed your world.
- p. 1
- 2.
- Finding your e-market.
- p. 32
- 3.
- What the Internet can and can't do.
- p. 52
- 4.
- Getting the best out of the internet.
- p. 77
- 5.
- e-Customer focus.
- p. 105
- 6.
- digital market place.
- p. 133
- 7.
- Not everyone is equal on the internet.
- p. 152
- 8.
- Strategic choices: winning or losing.
- p. 180
- 9.
- Think it: do it.
- p. 211
- Realization and implementation.
- p. 225
- Summary.
- p. 226
- Index.
- p. 229
- Control code
- GLAD84528188-B
- Dimensions
- 24 cm.
- Extent
- xxviii, 235 p.
- Isbn
- 9780273654971
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/The-future-of-marketing--practical-strategies/wGy-o6lj67Q/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/The-future-of-marketing--practical-strategies/wGy-o6lj67Q/">The future of marketing : practical strategies for marketers in the post-internet age, C. N. A. Molenaar</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
