Coverart for item
The Resource The future of marketing : practical strategies for marketers in the post-internet age, C. N. A. Molenaar

The future of marketing : practical strategies for marketers in the post-internet age, C. N. A. Molenaar

Label
The future of marketing : practical strategies for marketers in the post-internet age
Title
The future of marketing
Title remainder
practical strategies for marketers in the post-internet age
Statement of responsibility
C. N. A. Molenaar
Creator
Subject
Language
eng
Summary
P. 226
Cataloging source
UKM
http://library.link/vocab/creatorName
Molenaar, Cor
Index
index present
LC call number
HF5415.1265
LC item number
.M65 2002
Literary form
non fiction
http://library.link/vocab/subjectName
  • Internet marketing
  • World Wide Web
  • Telemarketing
Label
The future of marketing : practical strategies for marketers in the post-internet age, C. N. A. Molenaar
Instantiates
Publication
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • List of figures
  • List of tables
  • Foreword
  • Introduction
  • 1.
  • Internet has changed your world.
  • p. 1
  • 2.
  • Finding your e-market.
  • p. 32
  • 3.
  • What the Internet can and can't do.
  • p. 52
  • 4.
  • Getting the best out of the internet.
  • p. 77
  • 5.
  • e-Customer focus.
  • p. 105
  • 6.
  • digital market place.
  • p. 133
  • 7.
  • Not everyone is equal on the internet.
  • p. 152
  • 8.
  • Strategic choices: winning or losing.
  • p. 180
  • 9.
  • Think it: do it.
  • p. 211
  • Realization and implementation.
  • p. 225
  • Summary.
  • p. 226
  • Index.
  • p. 229
Control code
GLAD84528188-B
Dimensions
24 cm.
Extent
xxviii, 235 p.
Isbn
9780273654971
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Label
The future of marketing : practical strategies for marketers in the post-internet age, C. N. A. Molenaar
Publication
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • List of figures
  • List of tables
  • Foreword
  • Introduction
  • 1.
  • Internet has changed your world.
  • p. 1
  • 2.
  • Finding your e-market.
  • p. 32
  • 3.
  • What the Internet can and can't do.
  • p. 52
  • 4.
  • Getting the best out of the internet.
  • p. 77
  • 5.
  • e-Customer focus.
  • p. 105
  • 6.
  • digital market place.
  • p. 133
  • 7.
  • Not everyone is equal on the internet.
  • p. 152
  • 8.
  • Strategic choices: winning or losing.
  • p. 180
  • 9.
  • Think it: do it.
  • p. 211
  • Realization and implementation.
  • p. 225
  • Summary.
  • p. 226
  • Index.
  • p. 229
Control code
GLAD84528188-B
Dimensions
24 cm.
Extent
xxviii, 235 p.
Isbn
9780273654971
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n

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