Coverart for item
The Resource TiVo, Alice M. Tybout, Julie Hennessy

TiVo, Alice M. Tybout, Julie Hennessy

Label
TiVo
Title
TiVo
Statement of responsibility
Alice M. Tybout, Julie Hennessy
Creator
Contributor
Author
Subject
Language
eng
Summary
In 1999 TiVo was preparing to launch its digital video recorder (DVR) in the United States. The companys goal was ambitious: it hoped to revolutionize how Americans watched television and to become a central player in the emerging interactive TV industry.Although it had a technological advantage, TiVo faced one competitor (ReplayTV) and potential entrants such as Microsoft, so its success was far from guaranteed. Evidence suggested a bright future for the company, however; the concept had attracted $240 million in venture capital, and market research indicated a uniquely high level of consumer interest.TiVo needed to capture the first-mover advantage and build its sales and brand as quickly as possible to support the companys IPO, which was planned to take place within eighteen to twenty-four months. TiVos positioning at launch would play a key role in determining its success
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Tybout, Alice M
Dewey number
621.388
Illustrations
illustrations
Index
no index present
LC call number
TK6679.3
LC item number
.T93 2017
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Hennessy, Julie
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Interactive television
  • Home video systems
Target audience
specialized
Label
TiVo, Alice M. Tybout, Julie Hennessy
Instantiates
Publication
Note
  • Originally published: Tybout, A. M., & Hennessy, J. (2005). TiVo. 5-104-024 Evanston, IL: Kellogg School of Management, Northwestern University
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000000190
Extent
1 online resource
Form of item
online
Isbn
9781473993471
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
TiVo, Alice M. Tybout, Julie Hennessy
Publication
Note
  • Originally published: Tybout, A. M., & Hennessy, J. (2005). TiVo. 5-104-024 Evanston, IL: Kellogg School of Management, Northwestern University
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000000190
Extent
1 online resource
Form of item
online
Isbn
9781473993471
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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