The Resource TiVo, Alice M. Tybout, Julie Hennessy
TiVo, Alice M. Tybout, Julie Hennessy
Resource Information
The item TiVo, Alice M. Tybout, Julie Hennessy represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item TiVo, Alice M. Tybout, Julie Hennessy represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- In 1999 TiVo was preparing to launch its digital video recorder (DVR) in the United States. The companys goal was ambitious: it hoped to revolutionize how Americans watched television and to become a central player in the emerging interactive TV industry.Although it had a technological advantage, TiVo faced one competitor (ReplayTV) and potential entrants such as Microsoft, so its success was far from guaranteed. Evidence suggested a bright future for the company, however; the concept had attracted $240 million in venture capital, and market research indicated a uniquely high level of consumer interest.TiVo needed to capture the first-mover advantage and build its sales and brand as quickly as possible to support the companys IPO, which was planned to take place within eighteen to twenty-four months. TiVos positioning at launch would play a key role in determining its success
- Language
- eng
- Extent
- 1 online resource
- Note
-
- Originally published: Tybout, A. M., & Hennessy, J. (2005). TiVo. 5-104-024 Evanston, IL: Kellogg School of Management, Northwestern University
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Isbn
- 9781473993471
- Label
- TiVo
- Title
- TiVo
- Statement of responsibility
- Alice M. Tybout, Julie Hennessy
- Language
- eng
- Summary
- In 1999 TiVo was preparing to launch its digital video recorder (DVR) in the United States. The companys goal was ambitious: it hoped to revolutionize how Americans watched television and to become a central player in the emerging interactive TV industry.Although it had a technological advantage, TiVo faced one competitor (ReplayTV) and potential entrants such as Microsoft, so its success was far from guaranteed. Evidence suggested a bright future for the company, however; the concept had attracted $240 million in venture capital, and market research indicated a uniquely high level of consumer interest.TiVo needed to capture the first-mover advantage and build its sales and brand as quickly as possible to support the companys IPO, which was planned to take place within eighteen to twenty-four months. TiVos positioning at launch would play a key role in determining its success
- Cataloging source
- CaToSAGE
- http://library.link/vocab/creatorName
- Tybout, Alice M
- Dewey number
- 621.388
- Illustrations
- illustrations
- Index
- no index present
- LC call number
- TK6679.3
- LC item number
- .T93 2017
- Literary form
- non fiction
- Nature of contents
- dictionaries
- http://library.link/vocab/relatedWorkOrContributorName
- Hennessy, Julie
- Series statement
- SAGE Knowledge. Cases
- http://library.link/vocab/subjectName
-
- Interactive television
- Home video systems
- Target audience
- specialized
- Label
- TiVo, Alice M. Tybout, Julie Hennessy
- Note
-
- Originally published: Tybout, A. M., & Hennessy, J. (2005). TiVo. 5-104-024 Evanston, IL: Kellogg School of Management, Northwestern University
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGE000000190
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781473993471
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- Specific material designation
- remote
- Label
- TiVo, Alice M. Tybout, Julie Hennessy
- Note
-
- Originally published: Tybout, A. M., & Hennessy, J. (2005). TiVo. 5-104-024 Evanston, IL: Kellogg School of Management, Northwestern University
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGE000000190
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781473993471
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- Specific material designation
- remote
Library Links
Embed
Settings
Select options that apply then copy and paste the RDF/HTML data fragment to include in your application
Embed this data in a secure (HTTPS) page:
Layout options:
Include data citation:
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/TiVo-Alice-M.-Tybout-Julie-Hennessy/PLekY_ny3sw/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/TiVo-Alice-M.-Tybout-Julie-Hennessy/PLekY_ny3sw/">TiVo, Alice M. Tybout, Julie Hennessy</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
Note: Adjust the width and height settings defined in the RDF/HTML code fragment to best match your requirements
Preview
Cite Data - Experimental
Data Citation of the Item TiVo, Alice M. Tybout, Julie Hennessy
Copy and paste the following RDF/HTML data fragment to cite this resource
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/TiVo-Alice-M.-Tybout-Julie-Hennessy/PLekY_ny3sw/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/TiVo-Alice-M.-Tybout-Julie-Hennessy/PLekY_ny3sw/">TiVo, Alice M. Tybout, Julie Hennessy</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
