Coverart for item
The Resource Zithromax Z-Pak and the Biaxin BBQ (A), Julie Hennessy

Zithromax Z-Pak and the Biaxin BBQ (A), Julie Hennessy

Label
Zithromax Z-Pak and the Biaxin BBQ (A)
Title
Zithromax Z-Pak and the Biaxin BBQ (A)
Statement of responsibility
Julie Hennessy
Creator
Author
Subject
Language
eng
Summary
The Biaxin case deals with competition in the mature market for antibiotics designed for use in the treatment of bacterial respiratory infections. The case tells the story of how Pfizers Zithromax stole the share dominance of an established brand, Abbotts Biaxin. The case deals with the importance in pharma markets of consumer (patient) and channel (physician and insurance payer) insight as well as pharmacological efficacy data
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Hennessy, Julie
Dewey number
338.4761699406
Illustrations
illustrations
Index
no index present
LC call number
HD9675.A64
LC item number
P454 2017
Literary form
non fiction
Nature of contents
dictionaries
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Pfizer Inc
  • Abbott
  • Pharmaceutical industry
  • Competition
  • Antibiotics
  • Branding (Marketing)
Target audience
specialized
Label
Zithromax Z-Pak and the Biaxin BBQ (A), Julie Hennessy
Instantiates
Publication
Note
  • Originally Published in Hennessy, J. (2008). Zithromax Z-Pak and the Biaxin BBQ (A). 5-108-003(A). Evanston, IL: Kellogg School of Management, Northwestern University
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000000291
Extent
1 online resource
Form of item
online
Isbn
9781473995352
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
Zithromax Z-Pak and the Biaxin BBQ (A), Julie Hennessy
Publication
Note
  • Originally Published in Hennessy, J. (2008). Zithromax Z-Pak and the Biaxin BBQ (A). 5-108-003(A). Evanston, IL: Kellogg School of Management, Northwestern University
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000000291
Extent
1 online resource
Form of item
online
Isbn
9781473995352
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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