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The Resource Zithromax Z-Pak and the Biaxin BBQ (B), Julie Hennessy

Zithromax Z-Pak and the Biaxin BBQ (B), Julie Hennessy

Label
Zithromax Z-Pak and the Biaxin BBQ (B)
Title
Zithromax Z-Pak and the Biaxin BBQ (B)
Statement of responsibility
Julie Hennessy
Creator
Author
Subject
Language
eng
Summary
The Biaxin case deals with competition in the mature market for antibiotics designed for use in the treatment of bacterial respiratory infections. The case tells the story of how Pfizer's Zithromax stole the share dominance of an established brand, Abbott's Biaxin. The case deals with the importance in pharma markets of consumer (patient) and channel (physician and insurance payer) insight as well as pharmacological efficacy data
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Hennessy, Julie
Dewey number
338.6048
Index
index present
LC call number
HF1414
LC item number
.H46 2017
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Competition
  • Pharmaceutical industry
  • Pfizer Inc
  • Abbott
Target audience
specialized
Label
Zithromax Z-Pak and the Biaxin BBQ (B), Julie Hennessy
Instantiates
Publication
Note
  • Originally published in Hennessy, J. (2008). Zithromax Z-Pak and the Biaxin BBQ (B). 5-108-003(B). Evanston, IL: Kellogg School of Management, Northwestern University
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000000292
Extent
1 online resource.
Form of item
online
Isbn
9781473995369
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
Label
Zithromax Z-Pak and the Biaxin BBQ (B), Julie Hennessy
Publication
Note
  • Originally published in Hennessy, J. (2008). Zithromax Z-Pak and the Biaxin BBQ (B). 5-108-003(B). Evanston, IL: Kellogg School of Management, Northwestern University
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000000292
Extent
1 online resource.
Form of item
online
Isbn
9781473995369
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote

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