Media semiotics : an introduction

Resource Information

The work Media semiotics : an introduction represents a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool. This resource is a combination of several types including: Work, Language Material, Books.

Label

Media semiotics : an introduction

Title remainder

an introduction

Statement of responsibility

Jonathan Bignell

Creator

• Bignell, Jonathan
• Bignell, Jonathan

Author

• Bignell, Jonathan
• Bignell, Jonathan

Subject

• Mass media -- Semiotics

Language

eng

Summary

"Media Semiotics is a lucid investigation of the critical approach in contemporary media studies. Using examples such as Big Brother and Billy Elliot, Jonathan Bignell steps easily from basic concepts to more complex theories, while devoting chapters to specific media forms. New material in this second edition includes sections on men's style magazines, docusoaps and 'reality TV', digital interactive television, and mobile phone text messaging." "This study begins by explaining the concept of the sign and the ideological roles of media in contemporary culture. The book then scrutinises advertisements, glossy magazines, daily newspapers, TV programmes, recent films and interactive media, with each chapter containing close analyses of particular examples. Key strands in critical theory which are allied to semiotics, such as ideology and psychoanalytic theory are explored. Media semiotics moves on to discuss the challenges to established semiotic methods posed by audience studies and postmodernism, and considers 'new media', including computer games, the Internet and the World Wide Web."--BOOK JACKET

Cataloging source

DLC

Illustrations

illustrations

Index

index present

LC call number

P96.S43

LC item number

B54 2002

Literary form

non fiction

Nature of contents

bibliography