The case of Synthroid (B) : marketing a drug coming off patent, Alice M. Tybout, Julie Hennessy, Natalie Fahey & Charlotte Snyder

Resource Information

The instance The case of Synthroid (B) : marketing a drug coming off patent, Alice M. Tybout, Julie Hennessy, Natalie Fahey & Charlotte Snyder represents a material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool. This resource is a combination of several types including: Instance, Electronic.

Image

http://covers.openlibrary.org/b/isbn/9781473972216-M.jpg?default=false

Label

The case of Synthroid (B) : marketing a drug coming off patent, Alice M. Tybout, Julie Hennessy, Natalie Fahey & Charlotte Snyder

Title remainder

marketing a drug coming off patent

Statement of responsibility

Alice M. Tybout, Julie Hennessy, Natalie Fahey & Charlotte Snyder

Instantiates

• The case of Synthroid (B) : marketing a drug coming off patent

Publication

• London, SAGE, 2016

Note

• Originally Published in: Tybout, A. M., Hennessy, J., Fahey, N., & Snyder, C. (2013). The Case of Synthroid (B): Marketing a Drug Coming Off Patent. 5-312-506(B). Evanston, IL: Kellogg School of Management, Northwestern University
• 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3

Carrier category

online resource

Carrier MARC source

rdacarrier

Content category

• text
• still image

Content type MARC source

• rdacontent
• rdacontent

Control code

EDZ0001383543

Extent

1 online resource

Form of item

online

Isbn

9781473972216

Media category

computer

Media MARC source

rdamedia

Other physical details

illustrations (black and white, and colour).

Record ID

b5755190

Specific material designation

remote