Branding (Marketing)
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The concept Branding (Marketing) represents the subject, aboutness, idea or notion of resources found in Sydney Jones Library, University of Liverpool.
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Branding (Marketing)
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The concept Branding (Marketing) represents the subject, aboutness, idea or notion of resources found in Sydney Jones Library, University of Liverpool.
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- "Harry Potter" : the story of a global business phenomenon
- 60-Minute Brand Strategist : The Essential Brand Book for Marketing Professionals
- 60-minute brand strategist : the essential brand book for marketing professionals
- A marketing strategy : energizing the brand
- Absolut Vodka : building consumer bonds
- Advances in corporate branding
- Advances in corporate branding
- Advances in luxury brand management
- Advertising 2.0 : social media marketing in a Web 2.0 world
- Advertising 2.0 : social media marketing in a Web 2.0 world
- Advertising, big ideas and the power of participation
- Advertising, big ideas and the power of participation
- Airport branding
- Airport branding
- Apple's secret of success : traditional marketing vs. cult marketing
- Aufbau einer Arbeitgebermarke in Handwerksbetrieben der Baubranche
- B-to-B-Markenführung : Grundlagen - Konzepte - Best Practice
- BP America, Inc. : the Prudhoe Bay oil spill and a commitment to "being green"
- Basics of branding : a practical guide for managers
- Beam Inc. : the dilution of the Makers Mark brand (A)
- Beam Inc. : the dilution of the Makers Mark brand (B)
- Becoming brands : celebrity, activism and politics
- Beyond sizzle : the next evolution of branding
- Blowing up the brand : critical perspectives on promotional culture
- Brand Bible : the complete guide to building, designing, and sustaining brands
- Brand Bible : the complete guide to building, designing, and sustaining brands
- Brand Meaning Management
- Brand Platform in the Professional Sport Industry : Sustaining Growth Through Innovation
- Brand admiration : building a business people love
- Brand advocates : turning enthusiastic customers into a powerful marketing force
- Brand advocates : turning enthusiastic customers into a powerful marketing force
- Brand aesthetics
- Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition
- Brand aid : a quick reference guide to solving your branding problems and strengthening your marketing position
- Brand avatar : translating virtual world branding into real world success
- Brand breakout : how emerging market brands will go global
- Brand champions : how superheroes bring brands to life
- Brand champions : how superheroes bring brands to life
- Brand communities : Lösing für eine effektivere Markenkommunikation
- Brand culture
- Brand culture
- Brand enigma : decoding the secrets of your brand
- Brand essentials : why brands are so important in hotel marketing
- Brand famous : how to get everyone talking about your business
- Brand management : co-creating meaningful brands
- Brand management : co-creating meaningful brands
- Brand management : identitätsorientierte markenführung für fussballclubs
- Brand management for international hotels
- Brand media strategy : integrated communications planning in the digital era
- Brand new experience : the emergent marketplace
- Brand premium : how smart brands make more money
- Brand purpose
- Brand real : how smart companies live their brand promise and inspire fierce customer loyalty
- Brand real : how smart companies live their brand promise and inspire fierce customer loyalty
- Brand relevance : making competitors irrelevant
- Brand relevance : making competitors irrelevant
- Brand revolution : Rethinking brand identity
- Brand revolution : rethinking brand identity
- Brand rewired : connecting intellectual property, branding, and creativity strategy
- Brand thinking and other noble pursuits
- Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference
- Brand you : turn your unique talents into a winning formula
- Brand zero : the complete branding guide for start-ups
- Brand, identity and corporate reputation
- Brand, organizational identity and reputation in SMEs : an overview
- BrandEd : tell your story, build relationships, and empower learning
- Branded : the buying and selling of teenagers
- Branded component strategies : ingredient branding in B2B markets
- Branded male : marketing to men
- Branded spaces : experience enactments and entanglements
- Branded spaces : experience enactments and entanglements
- Branded! : how retailers engage consumers with social media and mobility
- Branding : a very short introduction
- Branding : how it works and why it matters
- Branding @ the digital age
- Branding and brand management
- Branding between the ears : using cognitive science to build lasting customer connections
- Branding for dummies
- Branding for dummies
- Branding for the public sector : creating, building and managing brands people will value
- Branding for the public sector : how to develop successful brands in the sector where image is power
- Branding in emerging markets
- Branding in governance and public management
- Branding of emerging nations : a multidisciplinary perspective
- Branding the experience, experiencing the brand
- Branding the experience, experiencing the brand
- Branding the nation : the global business of national identity
- Branding the nation, the place, the product
- Branding with powerful stories : the villains, victims, and heroes model
- Branding yourself : how to use social media to invent or reinvent yourself
- Branding yourself : using social media to invent or reinvent yourself
- Brands : meaning and value in media culture
- Brands and branding
- Brands and branding geographies
- Brands and branding geographies
- Brands and play : experiential marketing in gaming and virtual worlds
- Brands and play : experiential marketing in gaming and virtual worlds
- Brands, competition law and IP
- Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand
- Breakthrough branding : positioning your library to survive and thrive
- Breakthrough nonprofit branding : seven principles for powering extraordinary results
- Bricks to Clicks : Why Some Brands Will Thrive in E-Commerce and Others Won't
- Build your reputation : grow your personal brand for career and business success
- Building a brand
- Building an athletic brand : the University of South Carolina Beaufort crafts a new image
- Building brand authenticity : 7 habits of iconic brands
- Building brand authenticity : 7 habits of iconic brands
- Building brand communities : how organizations succeed by creating belonging
- Building brand experiences : a practical guide to retaining brand relevance
- Building brand websites
- Building brand websites
- Building brands through mobile-enhanced communities
- Building brands with effective shopper marketing
- Building global brands : a visual hammer
- Buzzfeed Inc : native advertising the way forward?
- Capture the mindshare and the market share will follow : the art and science of building brands
- Category creation : how to build a brand that customers, employees, and investors will love
- Celebrity capital : assessing the value of fame
- Celebrity capital : assessing the value of fame
- City branding : the ghostly politics of representation in globalising cities
- City branding : the ghostly politics of representation in globalising cities
- City branding : theory and cases
- City branding and new media : linguistic perspectives, discursive strategies and multimodality
- Coming from behind : the Chicago Cubs' resurgence as a 100-year-old startup
- Commercial nationalism : selling the nation and nationalizing the sell
- Communicating fashion brands : theoretical and practical perspectives
- Competition in higher education branding and marketing : national and global perspectives
- Competitive strategy for media firms : strategic and brand management in changing media markets
- Connective branding : building brand equity in a demanding world
- Connective branding : building brand equity in a demanding world
- Conscious branding
- Consumer behavior : why we buy
- Consumer brand relationships : meaning, measuring, managing
- Consumer-brand relationships : insights for theory and practice
- Consumer-brand relationships : theory and practice
- Contemporary consumption, consumers and marketing : cases from generations Y and Z
- Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
- Contemporary thinking, topics and trends in international branding : part 2
- Contemporary thinking, topics and trends in international branding, part 1
- Contemporary thoughts on corporate branding and corporate identity management
- Content Marketing in der Praxis : Ein Leitfaden - Strategie, Konzepte und Praxisbeispiele für B2B- und B2C-Unternehmen
- Content strategy at work : real-world stories to strengthen every interactive project
- Content strategy at work : real-world stories to strengthen every interactive project
- Convergence marketing : combining brand and direct for unprecedented profits
- Conversation marketing : how to be relevant and engage your customer by speaking human
- Conversational capital : how to create stuff people love to talk about
- Converse's Chuck Taylor : future growth of a retro brand
- Cool nations : media and the social imaginary of the branded country
- Cool nations : media and the social imaginary of the branded country
- Corporate brand building at SRF : challenge of selecting the brand consultant
- Corporate branding
- Corporate branding in Facebook fan pages : ideas for improving your brand value
- Corporate branding in Facebook fan pages : ideas for improving your brand value
- Corporate reputation : brand and communication
- Create and Deliver a Killer Product Demo : Tips and Tricks to Wow Your Customers
- Creative ideation
- Creative ideation
- Cultural strategy : using innovative ideologies to build breakthrough brands
- Cultural strategy : using innovative ideologies to build breakthrough brands
- Customer experience branding : driving engagement through surprise and innovation
- Customers first : dominate your market by winning them over where it counts the most
- Dance music spaces : clubs, clubbers, and DJs navigating authenticity, branding, and commercialism
- Das {u201E}Emotionale Markenerlebnis2 zur Stärkung der Markenbindung : eine emotions- und gedächtnispsychologische Konstrukt- und Skalenentwicklung
- De Beers, Ltd. : polishing up its brand image for the U.S. market (B)
- Decoding Coca-Cola : a biography of a global brand
- Design builds business
- Designing brand experiences
- Designing brand identity : a complete guide to creating, building and maintaining strong brands
- Designing brand identity : an essential guide for the entire branding team
- Designing brand identity : an essential guide for the whole branding team
- Designing the brand identity in retail spaces
- Developing brands with qualitative market research
- Developing winning brand strategies
- Digital Type Design for Branding : Designing Letters from Their Source
- Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement
- Digital branding fever
- Digital darwinism : branding and business models in jeopardy
- Digital impact on the marketing mix
- Digital impact on the marketing mix
- Digital marketing channels for different stages of growth
- Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader
- Disrupting the retail tyre market : aligning Utyre's brand strategy to drive future growth
- Disruptive marketing : what growth hackers, data punks, and other hybrid thinkers can teach us about navigating the new normal
- Do good : embracing brand citizenship to fuel both purpose and profit
- Do you matter? : how great design will make people love your company
- Doing semiotics : a research guide for marketers at the edge of culture
- Eco-business : a big-brand takeover of sustainability
- Eine wertebasierte Typologie der Markenliebe
- Emotional branding : the new paradigm for connecting brands to people
- Employer Branding : Komm zu uns, bleib bei uns, binde dich an uns -- so bauen Sie eine starke Arbeitgeber-Marke auf
- Employer brand management : practical lessons from the world's leading employers
- Employer branding
- Encyclopaedia of brand equity management, Vol. III
- Energy branding : harnessing consumer power
- Erfolgssicherung von Marken durch Authentizität : Die Bedeutung von Authentizität zur Erklärung von Rückwirkungseffekten bei Markentransfers
- European journal of marketing, Volume 46/7/8, A new context and emerging theories for product, place and corporate brands
- Events und Marke : Stand und Perspektiven der Eventforschung
- Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO method
- Experiential marketing : a practical guide to interactive brand experiences
- Experiential marketing : a practical guide to interactive brand experiences
- Experiential marketing : secrets, strategies, and success stories from the world's greatest brands
- Experiment-Driven Product Development : How to Use a Data-Informed Approach to Learn, Iterate, and Succeed Faster
- Fan connectivity and brand transformation : the ultimate fighter championship experience
- Fashion brand internationalization : opportunities and challenges
- Fashion brands : branding style from Armani to Zara
- Fizz : harness the power of word of mouth marketing to drive brand growth
- Flagship marketing
- Follow the feeling : brand building in a noisy world
- Food industry design, technology, and innovation
- Football brands
- Fostering brand community through social media
- Fostering brand community through social media
- Four Seasons : how to create a luxury brand
- Fred. Olsen cruise lines : a case study in researching older consumers
- Free marketing : 101 low and no-cost ways to grow your business, online and off
- From Chinese brand culture to global brands : insights from aesthetics, fashion and history
- From Single to Scale : How a Single Person, Small Business, or an Entrepreneur Can Grow Their Business to Profit
- From mass to my
- From mass to my
- Girlhood on Disney Channel : branding, celebrity, and femininity
- Global brand strategy : world-wise marketing in the age of branding
- Global brand strategy : world-wise marketing in the age of branding
- Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands
- Godrej Appliances : enhancing value and brand image
- Grow the core : how to focus on your core business for brand success
- Growing brands through sponsorship : an empirical investigation of brand image transfer in a sponsorship alliance
- Grundlagen der Markensoziologie : die sozialen Prinzipien von Markenbildung und -führung in Theorie und Praxis
- Habiba Community : brand management for a family business
- Handbook of brand relationships
- Handbook of brand relationships
- Handbook of research on identity theory in marketing
- Handbook on place branding and marketing
- Harry Potter : the story of a global business phenomenon
- Hearts and minds : digital branding for nonprofit organizations
- Hearts and minds : digital branding for nonprofit organizations
- Hello, my name is awesome : how to create brand names that stick
- Hello, my name is awesome : how to create brand names that stick
- Highly recommended : harnessing the power of word of mouth and social media to build your brand and your business
- Hit brands : how music builds value for the world's smartest brands
- Hit brands : how music builds value for the world's smartest brands
- Hospitality branding
- Hot new lifestyle hotel brands : best practices
- How brands become icons : the principles of cultural branding
- How brands can shift toward an experience-led model
- How brands grow : what marketers don't know
- How brands grow, Part 2, Including emerging markets, services and durables, new brands and luxury brands
- How to connect the brand to the customer
- How to get ahead : a 6-step system to unleash your personal brand and build a world-class network so opportunities come to you
- How to measure social media : a step-by-step guide to developing and assessing social media ROI :
- Identity designed : the definitive guide to visual branding
- Identity-Based Brand Management : Fundamentals-Strategy-Implementation-Controlling
- Igniting the brand : strategies that have shot brands to success
- Ihr Weg zur Marke ICH : Kluge Strategien für beruflichen Erfolg
- Improve your marketing to grow your business : insights and innovation that drive business and brand growth
- Influencer Marketing for Brands : What YouTube and Instagram Can Teach You About the Future of Digital Advertising
- Ingredient branding : making the invisible visible
- Innovation in branding and advertising communication
- Instagram power : build your brand and reach more customers with visual influence
- Integrated brand marketing and measuring returns
- Integrated marketing communications
- Interdisciplinary approaches to product design, innovation, & branding in international marketing
- International branding
- International branding
- International corporate brand management : evaluating standardized corporate branding across countries
- International employer brand management : a multilevel analysis of European students' preferences
- International perspectives on nation branding
- International product policy
- International product policy
- International retail branding : evidence from developed and developing countries
- Intramarkenimagekonfusion : eine empirische Untersuchung am Beispiel der Automobilindustrie
- Journal of business and industrial marketing., Volume 22, Number 6, Branding in industrial markets
- Journal of product & brand management : the social, cultural and financial impacts of brands in the twenty-first century, Volume 19, Number 6, Branding and society
- Journal of product & brand management., Volume 19, Number 7, The behavioral aspects of pricing
- Kellogg on branding in a hyper-connected world
- Kellogg on branding in a hyper-connected world
- Kempinski Hotels
- Landscape and branding : the promotion and production of place
- Legacy in the making : building a long-term brand to stand out in a short-term world
- Leveraging sponsorship through integrated marketing
- Lifestyle brands : a guide to aspirational marketing
- Lifestyle brands : a guide to aspirational marketing
- Likeable social media : how to delight your customers, create an irresistible brand, and be amazing on facebook, twitter, linkedin, instagram, pinterest, and more
- Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter
- Listen first! : turning social media conversations into business advantage
- Macys, Inc. : redrafting the brand architecture
- Make it, don't fake it : leading with authenticity for real business success
- Malcolm McDonald on value propositions : how to develop them, how to quantify them
- Manager's guide to online marketing
- Managing TV brands with social media : an empirical analysis of television series brands
- Managing and growing a cultural heritage web presence : a strategic guide
- Managing brand you : seven steps to creating your most successful self
- Managing brand you : seven steps to creating your most successful self
- Managing organizational crisis and brand trauma
- Managing reputation in a transparent world
- Marken in der Smart City : Wie die Cyber-Urbanisierung das Marketing verändert
- Marken und Medien : Führung von Medienmarken und Markenführung mit neuen und klassischen Medien
- Markenführung mit Archetypen : Von Helden und Zerstörern : ein neues archetypisches Modell für das Markenmanagement
- Markenliebe : Konzeption und empirische Untersuchung eines ganzheitlichen kausalanalytischen Modells
- Markenmanagement mit System : Wie Sie Ihre Marke strukturiert aufbauen und führen
- Markenorientierte digitale Transformation : Wie Sie Ihr Unternehmen erfolgreich in das digitale Zeitalter führen
- Markenportfoliomanagement im Lebensmitteleinzelhandel : Entwicklung eines strategischen Planungs- und Handlungsansatzes
- Market mediations : semiotic investigations on consumers, objects and brands
- Marketing brand Aava : not as simple as water
- Marketing communications : brands, experiences and participation
- Marketing communications : brands, experiences and participation
- Marketing communications : discovery, creation and conversations
- Marketing communications : touchpoints, sharing and disruption
- Marketing global justice : the political economy of international criminal law
- Marketing of food brand globally : a case of Vimal Agro Private Limited
- Marketing semiotics : signs, strategies and brand value
- Marketing the 21st century library : the time is now
- Marriott Hotels and the globalization of a brand
- Mars, Incorporated : Skittles becomes part of a controversial shooting
- Maximize your social : one-stop guide to building a social media strategy for marketing and business success
- Maximize your social : one-stop guide to building a social media strategy for marketing and business success
- Measuring the effectiveness of marketing expenditure
- Measuring the effectiveness of marketing expenditure
- Measuring the impact of promotional activity
- Measuring the impact of promotional activity
- Media choice
- Mehrstufige Eigenmarken : Eine empirische Analyse von Zielen, Erfolgsdeterminanten und Grenzen
- Methods for assessing brand value : a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model
- Mobile magic : the Saatchi & Saatchi guide to mobile marketing
- Mobile magic : the saatchi and saatchi guide to mobile marketing and design
- Modern brand management : innovation
- Modern brand management : innovation
- More than a word
- Music, branding, and consumer culture in church : Hillsong in focus
- Myths of branding : a brand is just a logo, and other popular misconceptions
- Nation Branding Österreichs : eine Untersuchung der "Marke Österreich" in Polen
- Nation branding
- Nation branding
- Native Advertising : Digitale Werbung mit neuen Formaten
- Neuromarketing in the B-to-B-sector : importance, potential and its implications for brand management
- Omnichannel Branding : Digitalisierung als Basis erlebnis- und beziehungsorientierter Markenführung
- Online branding
- Online branding
- Origination : the geographies of brands and branding
- Perceived Brand Localness : An Empirical Study of the German Fashion Market
- Performance measurement of branded hotels
- Personal Brand Creation in the Digital Age : Theory, Research and Practice
- Personal brand management : marketing human value
- Personal branding for dummies
- Personal branding for dummies
- Personal branding for entrepreneurial journalists and creative professionals
- Personal brands : manage your life with talent and turn it into a unique experience
- Personality and psychographics
- Personalmarketing, Employer Branding und Mitarbeiterbindung : Forschungsbefunde und Praxistipps aus der Personalpsychologie
- Perspectives on branding : the agency perspective
- Philosophie und kleine Geschichte der Marke : Marken als individuelle und kollektive Sinnstifter
- Pitching products for small business : how to successfully prepare your business, brand and products, and sell to retail buyers
- Place brand formation and local identities
- Place branding : connecting tourist experiences to places
- Place branding and product-place image effects
- Place branding and product-place image effects
- Point-Of-Sale-Qualität : Konzeptualisierung, Operationalisierung und Validierung
- Popular music as promotion : music and branding in the digital age
- Positioning for professionals : how professional knowledge firms can differentiate their way to success
- Positioning for professionals : how professional knowledge firms can differentiate their way to success
- Positioning the brand : an inside-out approach
- Praxis-Check digitale Markenführung im Mittelstand : Leitfaden für die nachhaltige Transformation von analog zu digital
- Principles of advertising & IMC
- Product specialization : how different brands compete
- Professional SharePoint 2010 branding and user interface design
- Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
- Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
- Project management in product development : leadership skills and management techniques to deliver great products
- Project management in product development : leadership skills and management techniques to deliver great products
- Promotional culture and convergence : markets, methods, media
- Promotional culture and convergence : markets, methods, media
- Propel : five ways to amp up your marketing and accelerate business
- Public health branding : applying marketing for social change
- Public relations, branding and authenticity : brand communications in the digital age
- Re-modeling the brand purchase funnel : conceptualization and empirical application
- Recruitment advertising as an instrument of employer branding : a linguistic perspective
- Redskins : insult and brand
- Relevanz von Naming Rights für die identitätsbasierte Markenführung : Eine Analyse der Ökonomisierung von Naming Rights dargestellt an einem Beispiel aus dem Sportsponsoring
- Reputation management
- Reputationsmanagement : Employer Branding
- Research companion to language and country branding
- Retail advertising and promotion
- Retail branding and store loyalty : analysis in the context of reciprocity, store accessibility, and retail formats
- Retail marketing and branding : a definitive guide to maximizing ROI
- Rethinking place branding : comprehensive brand development for cities and regions
- Return of the hustle : the art of marketing with music
- Reviving heritage brands - the case of Petrodvorets watch factory
- Rock the Tech Stage : How the Best Speakers in Tech Present Ideas and Pitch Products
- Romancing the brand : how brands create strong, intimate relationships with customers
- Romancing the brand : how brands create strong, intimate relationships with customers
- SPIKE your brand ROI : how to maximize reputation and results
- Selected essays on corporate reputation and social media : collection of empirical evidence
- Selecting the right branded management company
- Selling the Silver Bullet : the Lone Ranger and transmedia brand licensing
- Selling the silver bullet : the Lone Ranger and transmedia brand licensing
- Sharepoint 2013 : branding and user interface design
- Signaling family firm identity : familiy firm identification and its effects on job seekers' perceptions about a potential employer
- Social media branding for small business : the 5-sources model : a manifesto for your branding revolution
- Social media marketing : 2015 and beyond
- Social media strategy in the sporting goods industry : potential application for Brooks Sports, Inc.
- Sound Branding : Grundlagen akustischer Markenführung
- South Downs National Park : how branding can transform tourism marketing
- Special issue on branding
- Stand out! : building brilliant brands for the world we live in
- Stand out! : building brilliant brands for the world we live in
- Starbucks : driving growth through new dining occasions
- Starbucks Coffee Company : a new logo for new markets
- Status update : celebrity, publicity, and branding in the social media age
- Status update : celebrity, publicity, and branding in the social media age
- Sticky branding : 12.5 principles to stand out, attract customers, & grow an incredible brand
- Storyscaping : stop creating ads, start creating worlds
- Storyscaping : stop creating ads, start creating worlds
- Storytelling : branding in practice
- Storytelling : branding in practice
- Storytelling : branding in practice
- Storytelling in luxury fashion : brands, visual cultures, and technologies
- Strategic brand management and development : creating and marketing successful brands
- Strategic marketing : the six imperatives
- Strong brands, strong relationships
- Success in programming : how to gain recognition, power, and influence through personal branding
- Sustainable destination branding and marketing : strategies for tourism development
- Taken by surprise : cutting-edge collaborations between designers, artists and brands
- Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding
- Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding
- Technology
- Technology
- Tell me about yourself : personal branding and social media recruiting in the brave new online world
- The 22 immutable laws of branding : how to build a product or service into a world-class brand
- The Brand Strategy Canvas : A One-Page Guide for Startups
- The Gen Z frequency : how brands tune in and build credibility
- The Hollywood brand : movies and American modernity
- The Power of Communicating the Family Firm Status : the Positive Effect of Family Firms as a Brand on Consumer Buying Behavior and Consumer Happiness
- The Rise of Brands
- The Routledge companion to advertising and promotional culture
- The Routledge companion to advertising and promotional culture
- The Routledge companion to advertising and promotional culture
- The Tasti D-Lite way : social media marketing lessons for building loyalty and a brand customers crave
- The Walt Disney Company : Disney's California Adventure
- The ad-free brand : secrets to building successful brands in a digital world
- The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview
- The case of a single brand corporation
- The challenges facing brand managers today
- The community manager's playbook : how to build brand awareness and customer engagement
- The connected customer : the changing nature of consumer and business markets
- The definitive book of branding
- The digital crown : winning at content on the web
- The digital crown : winning at content on the web
- The economy of brands
- The effects on sales when franchising a hotel
- The experience effect : engage your customers with a consistent and memorable brand experience
- The experience effect : engage your customers with a consistent and memorable brand experience
- The future of branding within the pharmaceutical industry
- The good, the bad and the ugly of cause marketing
- The good, the bad and the ugly of cause marketing
- The hero and the outlaw : building extraordinary brands through the power of archetypes
- The hook : how to share your brand's unique story to engage customers, boost sales, and achieve heartfelt success
- The innovative lean machine : synchronizing people, branding, and strategy to win in the marketplace
- The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications
- The meaningful brand : how strong brands make more money
- The money-raising nonprofit brand : motivating donors to give, give happily, and keep on giving
- The new emerging market multinationals : four strategies for disrupting markets and building brands
- The new, old Finisher Sports : the remaking of an apparel titan
- The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world
- The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world
- The opt-out effect : marketing strategies that empower consumers and win customer-driven brand loyalty
- The psychology behind trademark infringement and counterfeiting
- The retailer as a brand
- The road to luxury : the evolution, markets and strategies of luxury brand management
- The social employee : how great companies make social media work
- The social innovation imperative : create winning products, services, and programs that solve society's most pressing challenges
- The social media MBA : your competitive edge in social media strategy development & delivery
- The social media MBA : your competitive edge in social media strategy development & delivery
- The story of purpose : the path to creating a brighter brand, a greater company, and a lasting legacy
- The story of purpose : the path to creating a brighter brand, a greater company, and a lasting legacy
- The storytelling edge : how to transform your business, stop screaming into the void, and make people love you
- The storytelling edge : how to transform your business, stop screaming into the void, and make people love you
- The truth about creating brands people love
- The value of brands to shareholders
- There's no business that's not show business : marketing in an experience culture
- Thriving in the Gig Economy : Freelancing Online for Tech Professionals and Entrepreneurs
- Tiffany & Co. : protecting brand image from tarnish
- TransVisuality : the cultural dimension of visuality, Volume III, Purposive action : design and branding
- Transmedia branding : engage your audience
- Tribal marketing, tribal branding : an expert guide to the brand co-creation process
- Tribal marketing, tribal branding : an expert guide to the brand co-creation process
- Tribal marketing, tribal branding : an expert guide to the brand co-creation process
- Understanding branding in higher education : marketing identities
- Understanding sponsored search : core elements of keyword advertising
- Uprising : how to build a brand--and change the world--by sparking cultural movements
- User generated branding : integrating user generated content into brand management
- Valuing corporate brands
- Vintage marketing differentiation : the origins of marketing and branding strategies
- What great brands do : the seven brand-building principles that separate the best from the rest
- What great brands do : the seven brand-building principles that separate the best from the rest
- What's in a name? : brands and choosing a name identity
- Why branded hotels can outperform non-branded competitors
- Why branded hotels can outperform non-branded competitors
- Wise family business : family identity steering brand success
- X : the experience when business meets design
- Your brand, the next media company : how a social business strategy enables better content, smarter marketing, and deeper customer relationships
- Zithromax Z-Pak and the Biaxin BBQ (A)
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/resource/4Bx1KqjF9w0/" typeof="CategoryCode http://bibfra.me/vocab/lite/Concept"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/resource/4Bx1KqjF9w0/">Branding (Marketing)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/resource/4Bx1KqjF9w0/" typeof="CategoryCode http://bibfra.me/vocab/lite/Concept"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/resource/4Bx1KqjF9w0/">Branding (Marketing)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
