Media literacy and semiotics

Resource Information

The work Media literacy and semiotics represents a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool. This resource is a combination of several types including: Work, Language Material, Books.

Label

Media literacy and semiotics

Statement of responsibility

Elliot Gaines

Creator

• Gaines, Elliot, 1950-
• Gaines, Elliot, 1950-

Subject

• Mass media -- Semiotics
• Media literacy

Language

eng

Summary

"Media Literacy and Semiotics is an indispensable resource for scholars, students, and the general public because it demystifies the subtly disguised practices often employed by the media to promote lifestyle choices, consumerism, and ideologies that may have a detrimental effect on society. This volume provides a lucid presentation and discussion of the sometimes quite ingenious strategies and techniques exploited by the media to persuade the public to embrace a particular point of view, or to purchase a product or service. In this sense, it provides the reader with the necessary tools to engage in critical thinking to avoid these pitfalls. This book, in essence, teaches the reader how to analyze the media with a critical eye to the underlying meanings and messages conveyed. Elliot Gaines has written at length on critical literacy and his prose is always articulate and precise. This book continues this tradition." - Frank Nuessel, Professor of Modern Languages and Linguistics, University Scholar, University of Louisville "Professor Gaines' book is an erudite study of the pervasive influence of media on everyday life that uses a creative combination of theory and applied analysis to make a persuasive case for how the illuminating power of semiotics itself constitutes an advanced form of media literacy." - David Descutner, Executive Vice Provost for Academic Affairs and Professor of Communication Studies, Ohio University

Cataloging source

UK-WkNB

Dewey number

302.2301

Index

no index present

LC call number

P96.S43G32 2010

Literary form

non fiction

Summary expansion

A useful guide to understanding the structure and meaning of media and its messages