Context

Context of Crowdsourced fashion designing of Hashboosh.com : the sustainability dilemma, Deepa Unnithan (Bhavan's Royal Institute of Management, Cochin, India), Girish S. Pathy (Bhavan's Royal Institute of Management, Cochin, India), Sanjeev Prashar (Indian Institute of Management Raipur, Raipur, India), and Hareesh Ramanathan (TocH Institute of Management, Cochin, India)