Private label outsourcing at MegaTex : necessity, accessory or a parasite?

Resource Information

The work Private label outsourcing at MegaTex : necessity, accessory or a parasite? represents a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool. This resource is a combination of several types including: Work, Language Material, Books.

Label

Private label outsourcing at MegaTex : necessity, accessory or a parasite?

Title remainder

necessity, accessory or a parasite?

Statement of responsibility

Sushil S. Chaurasia,(Department of Marketing, Symbiosis International University, Pune, India), and Rani Poojitha Devi Kolati,(Department of Marketing, Symbiosis International University, Pune, India)

Creator

• Chaurasia, Sushil S

Contributor

• Kolati, Rani Poojitha Devi

Author

• Chaurasia, Sushil S
• Kolati, Rani Poojitha Devi

Subject

• Marketing
• Marketing strategy/methods
• Outsourcing/subcontracting
• Product management
• Retailing
• Strategic management/planning
• Subcontracting
• The subject area is marketing strategy
• Brand management/equity
• CSS 11: Strategy
• Contracting out

Language

eng

Summary

Retailers see private label as a strategic weapon against brand manufacturer to increase store profitability, but looking at the private label from brand manufacturer's perspective, determinants and strategic choices are even more complex than that of a retailer. The case is about MegaTex Ltd.'s strategic call for private label production opportunity by Maximus Fashion and Retail Limited. The case discusses the dilemma of MegaTex for manufacturing private label in spite of having their own brand in competition. The case compels to drive strategic questions such as in what circumstances brand manufacturers should concentrate on manufacturing their own brand or should they concentrate on both private label and their brand? Or, as an alternative, should they purely dedicate themselves in manufacturing private label and stop manufacturing their own brand?

Member of

• Emerald emerging markets case studies, volume 6, issue 3
• Online access with purchase: Emerald Emerging Markets Case Studies

Cataloging source

UtOrBLW

Dewey number

658.723

Illustrations

illustrations

Index

no index present

Intended audience

The case is well suited for MBA and executive MBA class on retailing management, strategic management, marketing strategy and brand management

LC call number

HD2381

LC item number

.C43 2016

Literary form

non fiction

Nature of contents

• dictionaries
• bibliography