Pakwheels.com--the next challenge!
Resource Information
The work Pakwheels.com--the next challenge! represents a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool. This resource is a combination of several types including: Work, Language Material, Books.
The Resource
Pakwheels.com--the next challenge!
Resource Information
The work Pakwheels.com--the next challenge! represents a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool. This resource is a combination of several types including: Work, Language Material, Books.
- Label
- Pakwheels.com--the next challenge!
- Statement of responsibility
- Farrah Arif, Sarah Suneel Sarfraz
- Language
- eng
- Summary
- This case features the challenges of a start-up website in the used car market in 2015 as its founding partners assess potential sources of profitable growth and ways to maintain their competitive advantage. Founded in Pakistan, PakWheels.com was a vertically classified automotive portal. The case goes on to illustrate how PakWheels.com successfully revolutionized the used-car trade channel by bridging the gap between the traditional retail channel of car dealers and buyers. Key discussion points of the case revolve around the turning point of PakWheels business, namely retention of users while sustaining the current business model, identification of key strategies for scaling up and monetization, and response to competitive threats to safeguard its market position. Through assessing these options and discussing this case, students will learn about strategic problems faced by online portals as well as how these unique businesses create value for end users
- Cataloging source
- CaToSAGE
- Dewey number
- 338
- Illustrations
- illustrations
- Index
- no index present
- LC call number
- HD9710.P18
- LC item number
- P353 2017
- Literary form
- non fiction
- Nature of contents
- dictionaries
- Series statement
- SAGE Knowledge. Cases
- Target audience
- specialized
Context
Context of Pakwheels.com--the next challenge!Work of
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/resource/L9_XobnuTj0/" typeof="CreativeWork http://bibfra.me/vocab/lite/Work"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/resource/L9_XobnuTj0/">Pakwheels.com--the next challenge!</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
