Essay Gifts : gifting for greater good

Resource Information

The work Essay Gifts : gifting for greater good represents a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool. This resource is a combination of several types including: Work, Language Material, Books.

Label

Essay Gifts : gifting for greater good

Title remainder

gifting for greater good

Statement of responsibility

Sarah Babb, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), Tina Retief, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), and Geoff Bick, (Graduate School of Business, University of Cape Town, Cape Town, South Africa)

Creator

• Babb, Sarah

Contributor

• Retief, Tina
• Bick, Geoff

Author

• Babb, Sarah
• Bick, Geoff
• Retief, Tina

Subject

• Social enterprise
• Social entrepreneurship -- South Africa | Cape Town
• Strategy
• The subject areas are marketing, entrepreneurship, strategy or organisational design, operating in emerging markets and social entrepreneurship
• CSS 3: Entrepreneurship
• Entrepreneurship
• Marketing -- South Africa | Cape Town
• Marketing strategy/methods

Language

eng

Summary

The case outlines the context and current decisions and dilemma facing Essay Gifts, which is a successful enterprise based in Cape Town, South Africa, supplying a local market in corporate gifting since 2006. The emerging market is facing economic decline and rising unemployment sitting at 25 per cent and up to 48 per cent in the youth market. After seven years of operating from a home-based office, Beatrice has moved into an office block in an upcoming area in Cape Town as they anticipate bullish targets for the upcoming year. The decision facing her now is whether to also sign a lease for a vacant retail shop downstairs from her office to sell ready-made gifting solutions. To meet the social mission, Essay Gifts is using township-based suppliers to develop the products, and this is proving an often unreliable and inconsistent source of supply and the current orders may not even be met at this particularly busy end-of-year period. How does Beatrice scale the business and what business is she in after all? Is she an entrepreneur, striving to increase the size of her business and her revenue, or is she a social entrepreneur creating employment opportunities for others?

Member of

• Emerald emerging markets case studies, volume 6, issue 4
• Online access with purchase: Emerald Emerging Markets Case Studies

Cataloging source

UtOrBLW

Dewey number

301.40968

Illustrations

illustrations

Index

no index present

Intended audience

The study is applicable to MBA students, masters-level students and students of executive education

LC call number

HD60.5.S7

LC item number

B33 2016

Literary form

non fiction

Nature of contents

• dictionaries
• bibliography