Zithromax Z-Pak and the Biaxin BBQ (A)
Resource Information
The work Zithromax Z-Pak and the Biaxin BBQ (A) represents a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool. This resource is a combination of several types including: Work, Language Material, Books.
The Resource
Zithromax Z-Pak and the Biaxin BBQ (A)
Resource Information
The work Zithromax Z-Pak and the Biaxin BBQ (A) represents a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool. This resource is a combination of several types including: Work, Language Material, Books.
- Label
- Zithromax Z-Pak and the Biaxin BBQ (A)
- Statement of responsibility
- Julie Hennessy
- Language
- eng
- Summary
- The Biaxin case deals with competition in the mature market for antibiotics designed for use in the treatment of bacterial respiratory infections. The case tells the story of how Pfizers Zithromax stole the share dominance of an established brand, Abbotts Biaxin. The case deals with the importance in pharma markets of consumer (patient) and channel (physician and insurance payer) insight as well as pharmacological efficacy data
- Cataloging source
- CaToSAGE
- Dewey number
- 338.4761699406
- Illustrations
- illustrations
- Index
- no index present
- LC call number
- HD9675.A64
- LC item number
- P454 2017
- Literary form
- non fiction
- Nature of contents
- dictionaries
- Series statement
- SAGE Knowledge. Cases
- Target audience
- specialized
Context
Context of Zithromax Z-Pak and the Biaxin BBQ (A)Work of
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/resource/_GRRrMyVhb4/" typeof="CreativeWork http://bibfra.me/vocab/lite/Work"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/resource/_GRRrMyVhb4/">Zithromax Z-Pak and the Biaxin BBQ (A)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
