The case of Synthroid (B) : marketing a drug coming off patent
Resource Information
The work The case of Synthroid (B) : marketing a drug coming off patent represents a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool. This resource is a combination of several types including: Work, Language Material, Books.
The Resource
The case of Synthroid (B) : marketing a drug coming off patent
Resource Information
The work The case of Synthroid (B) : marketing a drug coming off patent represents a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool. This resource is a combination of several types including: Work, Language Material, Books.
- Label
- The case of Synthroid (B) : marketing a drug coming off patent
- Title remainder
- marketing a drug coming off patent
- Statement of responsibility
- Alice M. Tybout, Julie Hennessy, Natalie Fahey & Charlotte Snyder
- Language
- eng
- Summary
- The case tells the story of Synthroid from its development in 1958 as the first synthetic thyroxine molecule to its competition against generic equivalents in 2004. The case introduces students to the pharmaceutical industry, its practices and some of the complexities of pricing and drug choice, with drug manufacturers, insurance companies, physicians, pharmacists and patients all playing a role. It also provides a primer on hypothyroidism, its symptoms and its treatment
- Cataloging source
- StDuBDS
- Dewey number
- 658.81
- Illustrations
- illustrations
- Index
- no index present
- LC call number
- HF5439.D75
- Literary form
- non fiction
- Nature of contents
- dictionaries
- Series statement
- SAGE knowledge. Cases
- Target audience
- specialized
Context
Context of The case of Synthroid (B) : marketing a drug coming off patentWork of
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/resource/emluxskGyyU/" typeof="CreativeWork http://bibfra.me/vocab/lite/Work"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/resource/emluxskGyyU/">The case of Synthroid (B) : marketing a drug coming off patent</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/resource/emluxskGyyU/" typeof="CreativeWork http://bibfra.me/vocab/lite/Work"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/resource/emluxskGyyU/">The case of Synthroid (B) : marketing a drug coming off patent</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
