Ariika : a successful implementation of information and communication technology by Egyptian entrepreneurs

Resource Information

The work Ariika : a successful implementation of information and communication technology by Egyptian entrepreneurs represents a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool. This resource is a combination of several types including: Work, Language Material, Books.

Label

Ariika : a successful implementation of information and communication technology by Egyptian entrepreneurs

Title remainder

a successful implementation of information and communication technology by Egyptian entrepreneurs

Statement of responsibility

Nahed Azab, (Department of Management, The American University in Cairo, Cairo, Egypt), and Amira Nabil Mekkawy, (Department of Management, The American University in Cairo, Cairo, Egypt)

Creator

• Azab, Nahed Amin, 1961-

Contributor

• Mekkawy, Amira Nabil

Author

• Azab, Nahed Amin, 1961-
• Mekkawy, Amira Nabil

Subject

• Entrepreneurship
• Entrepreneurship -- Egypt
• IT strategy
• Information and communication technology
• Information technology -- Egypt
• Internet
• Internet marketing
• Marketing strategy/methods
• Online marketing
• Strategic analysis
• This case shows an example of the opportunities opened by the internet that drove young entrepreneurs to start their business, in May 2011, as a premium beanbag supplier in Egypt
• CSS 3: Entrepreneurship
• Customer relations -- Management
• Customer relationship management

Language

eng

Summary

The case examines the use of information and communication technology (ICT) by young Egyptian entrepreneurs, and how technology could open for them a broad horizon for continuous development, creativity and innovation. It presents the experience of a group of four undergraduate students who established a virtual company producing and selling beanbags through their website. The main objective of the case is to highlight the business challenges faced by entrepreneurs and possible opportunities in emerging economies and the effective role of ICT in reacting to these business environment changes. The case also provides a strategic analysis of the various factors that may impact the organization and explains how technology can contribute to improving the company's standing. Finally, recommendations are provided to serve as basis for any future strategic plans

Member of

• Emerald emerging markets case studies, volume 6, issue 3
• Online access with purchase: Emerald Emerging Markets Case Studies

Cataloging source

UtOrBLW

Dewey number

004

Illustrations

illustrations

Index

no index present

Intended audience

Undergraduate students studying management

LC call number

T58.5

LC item number

.A93 2016

Literary form

non fiction

Nature of contents

• dictionaries
• bibliography