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Drugs -- Marketing -- Case studies
Resource Information
The concept Drugs -- Marketing -- Case studies represents the subject, aboutness, idea or notion of resources found in Sydney Jones Library, University of Liverpool.

The Resource Drugs -- Marketing -- Case studies
Label
Drugs -- Marketing -- Case studies
Focus
  • Drugs
Sub Focus
  • Case studies
  • Marketing

3 Items that share the Concept Drugs -- Marketing -- Case studies

Cover art for item
Genzyme : the Renvela launch decision, Tim Calkins & Lynn Harris
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Cover art for item
The case of Synthroid (A) : marketing a drug coming off patent, Alice M. Tybout, Julie Hennessy, Natalie Fahey & Charlotte Snyder
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Cover art for item
The case of Synthroid (B) : marketing a drug coming off patent, Alice M. Tybout, Julie Hennessy, Natalie Fahey & Charlotte Snyder
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Context of Drugs -- Marketing -- Case studies

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  • Genzyme : the Renvela launch decision
  • The case of Synthroid (A) : marketing a drug coming off patent
  • The case of Synthroid (B) : marketing a drug coming off patent

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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/resource/ngMIneWUDa4/" typeof="CategoryCode http://bibfra.me/vocab/lite/Concept"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/resource/ngMIneWUDa4/">Drugs -- Marketing -- Case studies</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/resource/ngMIneWUDa4/" typeof="CategoryCode http://bibfra.me/vocab/lite/Concept"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/resource/ngMIneWUDa4/">Drugs -- Marketing -- Case studies</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
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