Maru Batting Center : customer lifetime value
Resource Information
The work Maru Batting Center : customer lifetime value represents a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool. This resource is a combination of several types including: Work, Language Material, Books.
The Resource
Maru Batting Center : customer lifetime value
Resource Information
The work Maru Batting Center : customer lifetime value represents a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool. This resource is a combination of several types including: Work, Language Material, Books.
- Label
- Maru Batting Center : customer lifetime value
- Title remainder
- customer lifetime value
- Statement of responsibility
- Julie Hennessy & Evan Meagher
- Language
- eng
- Summary
- This exercise is one in a series intended to help students learn how to perform financial calculations in marketing contexts. Maru Keitou, a decorated former collegiate softball player with a PhD from Oxford University, ran Maru Batting Center in the Roppongi district of Tokyo's Minato ward. She had a deep knowledge of the game and of her customers, but she lacked a marketing background. She had recently signed up for a hosted customer relationship management service that would allow her to track the cost of acquiring and serving each of her four main customer segments. Using this data, she could determine which segments to target in the upcoming year
- Cataloging source
- StDuBDS
- Dewey number
- 658.1552
- Illustrations
- illustrations
- Index
- no index present
- LC call number
- HD47.35
- Literary form
- non fiction
- Nature of contents
- dictionaries
- Series statement
- SAGE knowledge. Cases
- Target audience
- specialized
Context
Context of Maru Batting Center : customer lifetime valueWork of
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/resource/rAePLoGKq1w/" typeof="CreativeWork http://bibfra.me/vocab/lite/Work"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/resource/rAePLoGKq1w/">Maru Batting Center : customer lifetime value</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
